Marketing Strategy - Publications - Faculty & Research

strategy revolution was a way of systematically putting together all the elements that determined their corporate fate, in particular, the three Cs central to any good strategy: the company’s costs, especially costs relative to other... View Details

Keywords: Garry Emmons; Publishing Industries (except Internet); Information; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services

23 Jan 2014
News

Market Reaction

Keywords: FIELD program; FIELD 2; Retail Trade; Manufacturing; Health, Social Assistance; Arts, Entertainment

20 Aug 2010
News

Winning in Emerging Markets

01 Jun 1996
News

Reinventing Marketing

year, one of several new electives will be the course Distribution Channels, which Professor Rangan is currently developing. Technology The School's first paperless CD-ROM case, on an Intel TV marketing View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

01 Apr 2000
News

Marketing Muscle

On her first foray into Silicon Valley, Karen Edwards (MBA '90) didn't have much success finding the job she wanted: head of marketing at an Internet company. Told she didn't know enough about technology, Edwards persevered and finally... View Details

22 Oct 2014
News

Aligning Strategy and Sales with Frank Cespedes

08 Dec 2020
News

Uber’s Strategy for Global Success

28 Oct 2014
News

There’s No Excuse for Avoiding Strategy

15 Dec 2015
News

Publications

Publications

Show Results For

Show Results For

Are you looking for?

The Trump marketing strategy

Strategy and Execution for Emerging Markets

Strategies for marketing in a recession

Marketing strategies for growth in China

Markets Want Exit Strategy from BOE

Disciplined Decisions: Aligning Strategy with the Financial Markets

How to Bring AI into Your Digital Marketing Strategy

Is Your Marketing Strategy Based on the Right Data?

Celebrity-sponsored pot is the latest marketing strategy for the cannabis industry

Lean Strategy

Best Business Books 2019: Strategy

Lords of Strategy