Luxury, retail - Publications - Faculty & Research

Filter Results: (2)

Show Results For

Page 1 of 2 Results

Sort by

Are you looking for?

→Search All HBS Web

25 Nov 2009
Working Paper Summaries

The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making

Keywords: by Roy Y.J. Chua & Xi Zou; Retail; Retail

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

you can in other markets," says HBS professor emeritus Walter J. Salmon, a specialist in consumer marketing and retail distribution. He cites "cultural sensitivity"—the ability to know what consumers will want before they... View Details

Keywords: by Julia Hanna; Consumer Products