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Show Results For
- All HBS Web
(12,075)
- People (60)
- News (2,535)
- Research (6,110)
- Events (62)
- Multimedia (99)
- Faculty Publications (4,038)
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- 09 Feb 2024
- News
The Rise of Consumer Crypto
- 13 Sep 2010
- News
The Consumer Appeal of Underdog Branding
- 01 Dec 2009
- News
Broad Range of Interests Among Nine New Faculty
responsibilities,” she explains. “So to say to students ‘We have a carbon crisis, what can managers do about it?’ will be interesting.” “I’m delighted to be at Harvard. There’s a great deal of interest in... View Details
Keywords: Margie Kelley
- 01 Nov 2019
- News
Evolution of the consumer focus in healthcare
- 20 Jun 2018
- News
Graphic images speak to consumers of sugary drinks
- 01 Jan 2013
- News
Neuromarketing: Tapping Into the 'Pleasure Center' of Consumers
- 10 Jun 2022
- News
Consumer Responses to Corporate Bankruptcy
- 09 May 2008
- News
New Book Looks at Deep Metaphors and the Minds of Consumers
- 26 Feb 2011
- News
Consumers Hold On to Products Longer
- 13 Oct 2020
- News
Questions raised about conflicts of interest around Biden son-in-law
- 25 Oct 2020
- News
How Consumers Really Use Online Reviews
- 24 Apr 2014
- News
Creating connections among consumers
Using the power of crowdsourcing, Angie Hicks (MBA 2000) turned neighborly advice about good service providers into a national consumer network that has transformed the world View Details
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand and Shachar to identify another,... View Details
Keywords: Laura Singleton (MBA 1988)
- 26 Jan 2015
- News
Catering to women consumers
Time Inc. former chairman and CEO Ann Moore (MBA 1978) changed the landscape of magazine publishing—and advertising—when she introduced Real Simple and InStyle. (Published January 2015) View Details
- 23 Mar 2012
- News
Consumer tech takes off in Massachusetts
- 24 Dec 2014
- News
Helping businesses understand consumers
Diane Hessan (MBA 1977) helped launch the digital marketing firm Communispace in 2000 to give clients a way to integrate the perspective of their consumers into everything they do. (Published December 2014) View Details