Filter Results
:
(1)
Show Results For
-
All HBS Web
(1)
- Research (1)
- Faculty Publications (1)
Show Results For
-
All HBS Web
(1)
- Research (1)
- Faculty Publications (1)
Page 1 of
1
Result
- September 2016
- Article
History-based versus Uniform Pricing in Growing and Declining Markets
By: Oz Shy, Rune Stenbacka and David Hao Zhang
We analyze the Markov Perfect Equilibria of an infinite-horizon overlapping generations model with consumer lock-in to compare the performance of history-based and uniform pricing in growing and declining markets. Under history-based pricing, firms charge higher prices...
View Details
Keywords:
History-based Pricing;
Introductory Discount;
Uniform Pricing;
Consumer Lock-in;
High Switching Costs;
Demand and Consumers;
Competition;
Price;
Market Entry and Exit;
Product Marketing
Shy, Oz, Rune Stenbacka, and David Hao Zhang. "History-based versus Uniform Pricing in Growing and Declining Markets." International Journal of Industrial Organization 48 (September 2016): 88–117.