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- Faculty Publications (13)
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- 17 Jun 2011
- News
Google Admeld Deal to Get Justice Review as FTC Builds Probe
- January 2017 (Revised March 2021)
- Case
Fitbit
By: Regina E. Herzlinger, Christine Snively and Sarah Mehta
In 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives.
Why did it lose its market position?
How will the proposed acquisition affect it and Google? View Details
Why did it lose its market position?
How will the proposed acquisition affect it and Google? View Details
- September 2019 (Revised December 2019)
- Case
Google: To TVC or Not to TVC?
By: William R. Kerr and Carl Kreitzberg
In late 2018, evidence emerged that many of Google’s temporary help agency workers, vendors, and independent contractors (“TVCs”) were unhappy with the company. TVCs, who reportedly made up 49.95% of Google’s 170,000-person global workforce, had raised concerns of...
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Keywords:
Workforce;
Independent Contractors;
Talent Management;
Silicon Valley;
Google;
Employee Attitude;
Employee Compensation;
Employee Engagement;
Future Of Work;
Innovation;
Innovation And Strategy;
Inequality;
Talent Acquisition;
Labor;
Talent and Talent Management;
Strategy;
Technological Innovation;
Employees;
Attitudes;
Innovation and Management;
Human Resources;
Equality and Inequality;
Information Technology Industry;
United States;
San Francisco
Kerr, William R., and Carl Kreitzberg. "Google: To TVC or Not to TVC?" Harvard Business School Case 820-048, September 2019. (Revised December 2019.)
- October 2019
- Teaching Note
Google: To TVC or Not to TVC?
By: William R. Kerr and Carl Kreitzberg
A Teaching Note for the "Google: To TVC or Not to TVC?" case study (HBS#820-048). The case discusses recent controversies regarding how Google manages temporary help agency workers, workers supplied by vendors, and independent contractors ("TVCs"). Such TVCs reportedly...
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Keywords:
Workforce;
Independent Contractors;
Talent Management;
Silicon Valley;
Google;
Employee Attitude;
Employee Compensation;
Employee Engagement;
Future Of Work;
Innovation;
Innovation And Strategy;
Inequality;
Talent Acquisition;
Labor;
Talent and Talent Management;
Strategy;
Technological Innovation;
Employees;
Attitudes;
Innovation and Management;
Human Resources;
Information Technology Industry;
United States;
San Francisco
- August 2019
- Case
Twiggle: E-Commerce with Semantic Search
By: Shane Greenstein and Danielle Golan
Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and...
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Keywords:
Search Technology;
Customer Acquisition;
Internet and the Web;
Technological Innovation;
Commercialization;
Growth and Development Strategy;
E-commerce;
Technology Industry;
Israel
Greenstein, Shane, and Danielle Golan. "Twiggle: E-commerce with Semantic Search." Harvard Business School Case 620-025, August 2019.
- October 2011
- Case
Strategy and Governance at Yahoo! Inc.
By: Krishna G. Palepu, Suraj Srinivasan, David Lane and Ian McKown Cornell
Yahoo! faces a number of governance and strategic challenges in late 2011 as it tries to compete with rivals such as Google and find ways to monetize its shareholding and business links with Alibaba Group in China and Yahoo! Japan. The company is now valued at almost...
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Palepu, Krishna G., Suraj Srinivasan, David Lane, and Ian McKown Cornell. "Strategy and Governance at Yahoo! Inc." Harvard Business School Case 112-040, October 2011.
- January 2014 (Revised May 2015)
- Case
Yahoo: Both Sides of the Stamped Deal
By: Jeffrey J. Bussgang and Lisa C. Mazzanti
In 2012, Marissa Mayer became the CEO of Yahoo!, a tech giant with a tumultuous past. When Mayer tries to reinvigorate the company, she hires Jacqueline Reses, who has a private equity background, to head both human resources and mergers and acquisitions (M&A). As part...
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Keywords:
Mobile App;
Acquisition-hire;
Exit Strategy;
Start-up;
Mobile and Wireless Technology;
Mergers and Acquisitions;
Human Resources;
Entrepreneurship;
Business Startups;
Product Development;
Technology Industry;
Sunnyvale;
New York (city, NY)
Bussgang, Jeffrey J., and Lisa C. Mazzanti. "Yahoo: Both Sides of the Stamped Deal." Harvard Business School Case 814-051, January 2014. (Revised May 2015.)
- February 2009 (Revised February 2011)
- Case
"Lather, Rinse, Repeat": FeedBurner's Serial Founding Team
By: Noam T. Wasserman and Eric Olson
"Is this the right time or is it still too early?" Dick Costolo wondered as he reflected on the latest acquisition offer. He had been building FeedBurner with his three co-founders for almost four years and was staring at the details of an acquisition offer from...
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Keywords:
Mergers and Acquisitions;
Business Exit or Shutdown;
Decision Choices and Conditions;
Entrepreneurship;
Negotiation Offer;
Groups and Teams
Wasserman, Noam T., and Eric Olson. "Lather, Rinse, Repeat": FeedBurner's Serial Founding Team. Harvard Business School Case 809-089, February 2009. (Revised February 2011.)
- November 2020 (Revised July 2022)
- Case
Dell Technologies: Bringing the Cloud to the Ground
By: Navid Mojir and V. Kasturi Rangan
The case tells the story of Dell Technologies and its efforts to revitalize its value proposition and escape a commodity trap by acquiring EMC for $67 billion—the largest tech acquisition in history. It also shows the deeply intertwined connections between a company’s...
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Keywords:
Value Proposition;
Go-to-market;
Strategic Positioning;
Mergers and Acquisitions;
Business Strategy;
Marketing Strategy;
Technological Innovation;
Business Divisions;
Information Technology Industry;
Computer Industry
Mojir, Navid, and V. Kasturi Rangan. "Dell Technologies: Bringing the Cloud to the Ground." Harvard Business School Case 521-036, November 2020. (Revised July 2022.)
- 10 Dec 2013
- First Look
First Look: December 10
a comprehensive approach to understanding the drivers of firm location choices by modeling not only the impact of location and firm heterogeneity, but also the strategic interaction among firms. August 2013 Harvard Business Review How View Details
Keywords:
Sean Silverthorne
- July 2021 (Revised January 2024)
- Case
Fynd
By: Ranjay Gulati, Kairavi Dey and Rachna Tahilyani
Fynd is a fast-growing venture that in 7 years since its founding has become India's largest omnichannel retail company with real-time access to over 9,000 stores' offline inventory. It started as a B2B business supporting retailers who didn’t have an online business,...
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- 15 Oct 2008
- First Look
First Look: October 15, 2008
substantially expanded social value, but also pose unusually difficult challenges because the merging entities are often strikingly different in philosophy and operating styles as well as in scale. We examine three examples—Ben and Jerry's View Details
Keywords:
Martha Lagace
- 28 Feb 2013
- Working Paper Summaries
Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases, affected developers reduce innovation and raise the prices for the affected apps. Once Google...
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Keywords:
Dina Gerdeman
- 28 Jun 2016
- First Look
June 28, 2016
concentration of Korean self-employment in dry cleaners is 34 times greater than other immigrant groups, and Gujarati-speaking Indians are similarly 108 times more concentrated in managing motels. We develop a model of social interactions where non-work relationships...
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Keywords:
Sean Silverthorne
- 19 Dec 2023
- Research & Ideas
15 Podcast Episodes That Grabbed Listeners in 2023
president of engineering and research at Google and the founding managing director of the Google Center in Israel, explains how Google uses AI and machine learning to tackle...
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Keywords:
by Danielle Kost
- Web
Faculty & Advisors - MBA
Technology Mike is the CEO of Apollo Fusion, a startup that designs satellite propulsion systems and hybrid fusion power plants. At Google he was a Vice President, and he was the Project Leader of Project Loon. Mike was the CEO and...
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- 03 Jan 2017
- First Look
January 3, 2017
exists—within which any mutually acceptable deals fall—and, if it does, where such a zone is located. In tandem with its value in practice, BATNA has become a wildly successful acronym (with over 17 million Google results). Yet the...
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Keywords:
Carmen Nobel
- Web
Technology & Innovation - Faculty & Research
and Data Are Revolutionizing Business By: Marco Iansiti and Karim R. Lakhani When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and...
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- 01 Dec 2023
- News
Case Study: Staking a Claim
rented, leased, or borrowed cars). Because other agencies aren’t chasing these young people, Surround enjoys a low cost of customer acquisition for a customer that has “the highest lifetime value of any insurance customer out there, if...
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