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- Faculty Publications (120)
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- All HBS Web (341)
- Faculty Publications (120)
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- 01 Jun 2008
- News
Alumni Books
knowledgeable ambassadors armed with cost-saving solutions customers will be happy to pay for. His method involves “value creation selling,” that is, reconfiguring a sales force’s orientation toward customers’ profitability before its own... View Details
Keywords: Management
- 23 May 2019
- News
Marla Beck, MBA/MPA 1998
that department stores organized cosmetics by brand, making comparisons difficult, she was determined to offer consumers a better option. “I wanted to build an empire in the beauty industry,” says Beck, who oversees Bluemercury’s 195... View Details
Keywords: Susan Young
- 01 Mar 2014
- News
Faculty and Alumni Books for March 2014
Press) The authors outline a method to discover and revitalize the exceptional business that exists inside an organization. The method relies on the well-established 80/20 rule to direct focus and attention;... View Details
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
to survive in new economy. The Metail Economy provides innovative methods for connecting with the Me-centric consumer and shows how to thrive in this consumer revolution. Joel Bines provides examples of companies that have failed to... View Details
- 01 Oct 1997
- News
Theory & Practice
Whether or not game theory has applications for business strategy remains unclear - to date, empirical studies have been too limited to yield any definitive conclusions. In Games Businesses Play: Cases and Modules, HBS professor Pankaj... View Details
- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
Education For many investors, alpha—risk-adjusted returns above benchmarks—is akin to the Holy Grail, particularly challenging to achieve even with a sound strategy. The author reveals the principles and methods employed in her investment... View Details
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
Alumni Books The Crimson Emperor: A Tale of Imperial Byzantium by Wim Baren, i.e., Barry Wemple (MBA 1973) (Amazon Digital Services) In this romantic tale, a weapon-maker’s son becomes a deadly warrior and military commander, rising to power as ancient View Details
- 01 Jun 2008
- News
The Prophet of Start-Ups
received the Distinguished Service Medal, the highest U.S. military medal given to a noncombatant, as well as being decorated a Commander of the British Empire and awarded the French Legion of Honor. Doriot’s wartime experience proved his... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
Publishing) Nearly ten years after the “victory” in Iraq, the West faces a terror threat as ISIL, Al Qaeda, and their allies set out to build an empire of intolerance, a 21st-century theocracy with 7th-century values stretching from... View Details