DEB - Publications - Faculty & Research

March 2015 (Revised February 2022)
Supplement

CV Ingenuity (B): Epilogue

By: Regina E. Herzlinger and Andrew Otazo

Duke Rohlen used a lea-nfunding, iconoclastic strategy for his start up for a drug eluding balloon for peripheral artery disease. His giant competitors were first movers. Did Duke obtain the funding he sought? How did his DEB fare versus that of his competitors? The... View Details

Citation

Purchase

March 2015 (Revised January 2024)
Case

CV Ingenuity (A): How to Evaluate the Commercial Viability of New Health Care Technologies

By: Regina E. Herzlinger and Andrew Otazo

Duke Rohlen (HBS MBA ’01) hoped to win over a prominent venture capital investor for Series B financing of his firm CVI that was creating a drug-eluting balloon (DES) to treat peripheral arterial disease. As a second-mover, Duke felt he was more likely to acquire... View Details

Citation

Educators

Purchase

01 Sep 2022
What Do You Think?

Is It Time to Consider Lifting Tariffs on Chinese Imports?

feedback to last month’s column Does Religious Belief Affect Organizational Performance? We would like to think that religious belief does affect organizational performance. Deb Wiesner expressed this feeling in an email response to the... View Details

Keywords: Re: James L. Heskett

06 Jul 2009
What Do You Think?

Are You Ready to Manage in an Irrational World?

new technology . Is (it) irrational (to) place a higher value on their current solution than they do on a future uncertain benefit(?)" What about the impact on management? Nicola Stevens concluded that "It (irrational behavior) makes suspect much of what we... View Details

Keywords: by Jim Heskett

02 Aug 2004
Research & Ideas

Health Care Research and Prospects

come as a surprise to a lot of companies who are spending a lot of money and not getting a payoff for it. Q: There's been a lot of controversy around the ethics of stem cell research and cloning. Have you been keeping an eye on that? A: There's actually a major project... View Details

Keywords: by Wendy Guild Swearingen; Health

10 Sep 2013
First Look

First Look: September 10

of metrics to describe TV programs and broadcast advertising. Co-Founder and CEO Deb Roy said: "We want to measure audience engagement, not just media consumption." But what was the value of audience engagement? How could it be... View Details

Keywords: Sean Silverthorne

13 Oct 2003
Research & Ideas

Negotiating Challenges for Women Leaders

are more flexible. You're only going to be enhancing all worker commitments. You're likely to be better at retaining talent, too. There's a nice example of what organizations can do from work by Maureen Scully and Deb Myerson. They... View Details

Keywords: by Martha Lagace

Publications