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- 25 Mar 2018
- News
When consumer packaged goods start acting like software
- 25 May 2018
- News
As consumer giants struggle, Unilever rises above the pack
- 02 Mar 2009
- News
Gender-Bending Brands an Easy Way to Increase Product Reach
- 29 Jun 2021
- News
Procter & Gamble’s Lean Innovation Transformation
- 17 May 2022
- News
Robert F. Lanzillotti Prize for Assistant Professor Alex MacKay
- 09 Nov 2023
- News
From the Brink
oversight authority to take the politics out of the recovery effort; a boost in Medicaid coverage to shore up the health sector; and a fiscal stimulus, through the earned income tax credit, to move workers into the formal labor sector and boost tax revenue. The View Details
Keywords: Ralph Ranalli
- 01 Jun 2023
- News
Pet Project
Illustration by Shane Cluskey Like pet owners everywhere, Katie Spies (MBA 2019) would do anything for her dog. In 2014, when her Italian greyhound, George, started experiencing seizures and other health problems that didn’t respond to medications, the vet recommended... View Details
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- 20 Jan 2023
- News
Free Spirits
Illustrations by Edmon DeHaro “Cheers!” As her father’s wedding toast comes to a close, Vanessa Royle (MBA 2022) raises her champagne flute into the evening air to clink glasses with the groom, Andy. She tilts her glass to take a sip and, with the flavors of the drink... View Details
- 15 Dec 2023
- News
Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem
Clubs News Clubs News Webinar illuminates broad array of business opportunities across Africa On December 5th, the HBS African-American Alumni Association (HBSAAA) hosted ‘Doing Business in Africa: From Opportunity to Action’, a webinar panel of HBS alumni who shared... View Details
Keywords: Margie Kelley
- 01 Jun 2022
- News
The Exchange: Same Great Price, Now with Fewer Chips
taking a less transparent route by selling less product in the same package and perhaps hoping the consumer doesn’t notice. Here, HBS faculty members John Gourville and Alex MacKay discuss the ups and downs... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
urgent systemic changes needed to address climate change. By doing what’s right for people and the planet, pep+ will help position our company as a consistent top market performer by generating stronger, more loyal connections with our View Details
- 01 Dec 2014
- News
Forecasting ’15
the scenes for a while. Almost everyone I know in the food packaging and grocery industry is a health nut. People are becoming more aware of their health and have a growing desire to find a way to eat and feel better. That will change... View Details
- 01 Dec 2014
- News
3-Minute Briefing: Nagisa Manabe (MBA 1991)
package delivery. The American consumer has rising expectations about the speed and quality of package delivery. So what we’re working toward is a 7-day, 364-days-of-the-year... View Details
Keywords: Julia Hanna
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
expensive—one cake sells for the same price as a package of 12 original cakes. The biggest challenge was how to differentiate the new version. While interviewing consumers in Seoul about their snack... View Details
- 01 Dec 2019
- News
Making Eco Easy
microplastics per liter. “All the plastic our society is consuming is ending up in our oceans and waterways, where it is breaking down into tiny pieces and appearing in the water we drink, the food we eat, and the formula I was making for... View Details
Keywords: Jennifer Gillespie
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
change, the Tropicana packaging change—that initially generated a lot of negative feedback from consumers. But actually, this criticism could be construed as a positive. When consumers rebel against some... View Details
Keywords: April White
- 01 Jun 2023
- News
Action Plan: Net Proceeds
“I’m a root-cause kind of guy,” says Robert Goodwin (GMP 3, 2007), reflecting on a military, government, and civilian career that has taken him from counterdrug operations in Colombia to assisting with the peace process in Sudan to rebuilding the health care system in... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
snack his company produces from the potatoes grown on the very farm featured in the movie. While not a single package of Terra Chips graced the screen, the company’s behind-the-scenes financial, marketing, and distribution support of the... View Details