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- 2024
- Working Paper
Lessons From an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships
By: Julian De Freitas, Noah Castelo, Ahmet K Uguralp and Zeliha O Uguralp
Can consumers form deep emotional bonds with AI and be vested in AI identities over time? We
leverage a natural app-update event at Replika AI, a popular US-based AI companion, to shed
light on these questions. We find that customers feel closer to their AI companion...
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De Freitas, Julian, Noah Castelo, Ahmet K Uguralp, and Zeliha O Uguralp. "Lessons From an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships." Harvard Business School Working Paper, No. 25-018, October 2024.
- September 2024
- Case
Faena: Magic in Mid-Miami Beach
By: Robin Greenwood, Denise Han, Dave Habeeb and Ruth Page
The link to this multimedia case should be provided to students in advance as preparation for classroom case discussion.
This multimedia case follows real estate developer Alan Faena as he expanded his luxury development business from Argentina to the United States....
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Keywords:
Development;
Real Estate;
Hotels;
Luxury;
Urban Development;
Sustainable Cities;
Design;
Markets;
Transformation;
Cost vs Benefits;
Economic Growth;
Private Sector;
Public Sector;
Economic Slowdown and Stagnation;
Cultural Entrepreneurship;
Financial Strategy;
Investment Return;
Geographic Location;
Urban Scope;
Corporate Accountability;
Collaborative Innovation and Invention;
Business and Community Relations;
Business and Government Relations;
Opportunities;
Culture;
Value Creation;
Real Estate Industry;
Entertainment and Recreation Industry;
Florida;
Miami;
Argentina;
Buenos Aires
Greenwood, Robin, Denise Han, Dave Habeeb, and Ruth Page. "Faena: Magic in Mid-Miami Beach." Harvard Business School Multimedia/Video Case 225-701, September 2024.
- September 2024
- Case
Copenhagen Infrastructure Partners: Leading the Energy Transition
By: John Macomber and Maxwell Nii Laryea
A leading global infrastructure fund debates whether and when to become engaged in the electrolysis and distribution of hydrogen, as part of the hydrogen economy and the global transtion to a net zero energy world. The proposed billion dollar project consists of ...
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Keywords:
Energy;
Infrastructure;
Energy Generation;
Renewable Energy;
Project Finance;
Energy Industry;
Spain
- September 2024
- Case
InfraCredit and the Project Inception Facility
By: John Macomber, Namrata Arora and Maagatha Kalavadakken
Around the world, large infrastructure projects are frequently stymied by the high cost and high uncertainty of the project inception phase: the research and engineering and planning prior to financial close and start of construction. Could there be a new kind of...
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- September 2024
- Supplement
Revenue Solutions, LLC (B)
By: Richard S. Ruback and Royce Yudkoff
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with "Revenue...
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Keywords:
Financial Strategy;
Financial Management;
Marketing;
Joint Ventures;
Brands and Branding;
Partners and Partnerships;
Small Business;
Ownership;
Consumer Products Industry;
United States;
California
Ruback, Richard S., and Royce Yudkoff. "Revenue Solutions, LLC (B)." Harvard Business School Multimedia/Video Supplement 225-708, September 2024.
- September 2024
- Article
Activist Directors: Determinants and Consequences
By: Ian D. Gow, Sa-Pyung Sean Shin and Suraj Srinivasan
This paper examines determinants and consequences of hedge fund activism, focusing on activist directors, i.e., directors appointed in response to activist demands. Using a sample of 3,259 activism events from 2004 to 2016, we identify 1,623 activist directors....
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Gow, Ian D., Sa-Pyung Sean Shin, and Suraj Srinivasan. "Activist Directors: Determinants and Consequences." Review of Accounting Studies 29, no. 3 (September 2024): 2578–2616.
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it...
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Keywords:
Creativity;
AI and Machine Learning;
Brands and Branding;
Product Positioning;
Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- August 2024
- Case
Iogen: Decarbonizing Hard-to-Abate Sectors
By: George Serafeim, Charlotte Foody and John Mulliken
Brian Foody, CEO of Iogen Corporation, was an early leader in advanced biofuels, developing a range of technologies to transform agricultural waste into transportation fuel. With $100 million in revenue and 350 patents across various biofuel technologies, Iogen was...
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Keywords:
Technology;
Biofuel;
Market Attractiveness;
Strategy;
Decarbonization;
Sustainability;
Technological Innovation;
Climate Change;
Energy;
Energy Industry;
United States;
United Kingdom
Serafeim, George, Charlotte Foody, and John Mulliken. "Iogen: Decarbonizing Hard-to-Abate Sectors." Harvard Business School Case 125-037, August 2024.
- 20 Aug 2024
- Interview
Angel City Football Club: A New Business Model for Women’s Sports
By: Jeffrey F. Rayport, Brian Kenny and Nicole Tempest Keller
Angel City Football Club (ACFC) was founded in 2020 by venture capitalist Kara Nortman, entrepreneur Julie Uhrman, and actor and activist Natalie Portman. As outsiders to professional sports, the all-female founding team had rewritten the playbook for how to build a...
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"Angel City Football Club: A New Business Model for Women’s Sports." Cold Call (podcast), Harvard Business Review Group, August 20, 2024. (Interviewed by Brian Kenny.)
- August 19, 2024
- Article
The Business Roundtable’s Stakeholder Pledge, Five Years Later
By: Lynn S. Paine
Five years ago, the Business Roundtable issued a statement pledging to “lead their companies for the benefit of all stakeholders.” In the past five years, stakeholderism has gained wider acceptance and helped many corporate leaders see the value of taking the interests...
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Keywords:
Business and Stakeholder Relations;
Business or Company Management;
Mission and Purpose;
Corporate Governance
Paine, Lynn S. "The Business Roundtable’s Stakeholder Pledge, Five Years Later." Harvard Business Review Digital Articles (August 19, 2024).
- August 2024
- Case
Discerene Group: Long-Term Public-Markets Investing
By: Luis M. Viceira and Brent Schwarz
This case discusses active investing based on fundamental valuations and price distortions created by market events, and whether contractual terms between investment managers and their investors can help align incentives between long-term investors and active managers....
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- 2024
- Working Paper
Primary Capital Market Transactions and Index Funds
By: Marco Sammon and Chris Murray
We document the effects of mechanical buying by CRSP-index-tracking funds on post-IPO returns and IPO deal structure. Leveraging a difference-in-differences-style design built on a 2017 CRSP rule change, we find that expected index fund demand leads fast track IPOs to...
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Sammon, Marco, and Chris Murray. "Primary Capital Market Transactions and Index Funds." Working Paper, August 2024.
- July 2024
- Case
ZEISS: Commercializing Science
By: Maria P. Roche, Carlota Moniz and Daniela Beyersdorfer
Karl Lamprecht, President and CEO of the ZEISS AG Group, mused on how far ZEISS had come in 175 years of being a pioneer in optics, and how the course he had charted since taking the helm of the company could keep it on track. In his role, he oversaw the four core...
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Keywords:
Business Model;
Business Organization;
Decisions;
Business Strategy;
Competition;
Business History;
Collaborative Innovation and Invention;
Independent Innovation and Invention;
Disruptive Innovation;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Growth and Development Strategy;
Knowledge Sharing;
Industry Growth;
Monopoly;
Organizational Culture;
Supply Chain;
Supply Chain Management;
Relationships;
Partners and Partnerships;
Risk and Uncertainty;
Adaptation;
Commercialization;
Semiconductor Industry;
Technology Industry;
Germany;
Europe
- July 2024
- Case
Jacqueline Cook at Vendasta: Debating an IPO
By: Reza Satchu, Tom Quinn and Andrew Kosc
In May 2021, after a surge in demand for digital services that prompted high valuations for startups across the Canadian tech sector, Saskatchewan-based Vendasta entered the final stages of the initial public offering (IPO) process. COO Jacqueline Cook had invested her...
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Keywords:
Business Growth and Maturation;
Business Startups;
Interpersonal Communication;
Cost vs Benefits;
Forecasting and Prediction;
Business Cycles;
Entrepreneurship;
Fairness;
Capital Markets;
Private Equity;
Investment Banking;
Stock Options;
Financial Markets;
Initial Public Offering;
Institutional Investing;
Price Bubble;
Digital Platforms;
Digital Transformation;
Internet and the Web;
Leadership;
Growth and Development Strategy;
Managerial Roles;
Agreements and Arrangements;
Going Public;
Ownership Stake;
Performance Expectations;
Work-Life Balance;
Strategic Planning;
Business and Stakeholder Relations;
Rank and Position;
Risk and Uncertainty;
Opportunities;
Happiness;
Reputation;
Status and Position;
Well-being;
Information Technology Industry;
Retail Industry;
Canada
- July 2024
- Case
Freelancer, Ltd.
By: Christopher Stanton, Karim R. Lakhani, Jin Hyun Paik and Nina Cohodes
Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500...
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Keywords:
Freelancers;
Labor Markets;
Internet and the Web;
Digital Platforms;
Corporate Entrepreneurship;
Human Capital;
Change Management;
Globalized Firms and Management;
Employment;
Global Range;
Employment Industry
Stanton, Christopher, Karim R. Lakhani, Jin Hyun Paik, and Nina Cohodes. "Freelancer, Ltd." Harvard Business School Multimedia/Video Case 823-706, July 2024.
- 2024
- Chapter
Corporations as the Central Institutions of Society
Mark Twain observed that, “Prediction is very difficult—particularly when it involves the future,” and he was right. One way to reduce the risk of becoming an infamous forecaster—like the experts who told us the Internet would quickly collapse, that Apple would never...
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Badaracco, Joseph L. "Corporations as the Central Institutions of Society." Chap. 4 in Justifying Next Stage Capitalism: Exploring a Hopeful Future, edited by Michel Dion and Moses Pava, 87–106. Springer, 2024.
- July–August 2024
- Article
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
By: Ta-Wei Huang and Eva Ascarza
Firms are increasingly interested in developing targeted interventions for customers with the best response,
which requires identifying differences in customer sensitivity, typically through the conditional average treatment
effect (CATE) estimation. In theory, to...
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Keywords:
Long-run Targeting;
Heterogeneous Treatment Effect;
Statistical Surrogacy;
Customer Churn;
Field Experiments;
Consumer Behavior;
Customer Focus and Relationships;
AI and Machine Learning;
Marketing Strategy
Huang, Ta-Wei, and Eva Ascarza. "Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals." Marketing Science 43, no. 4 (July–August 2024): 863–884.
- 2024
- Working Paper
The Golden Revolving Door
By: Ling Cen, Lauren Cohen, Jing Wu and Fan Zhang
Using both the onset of the US-China trade war in 2018 and the most recent Russia-Ukraine war and associated trade tensions, we show a counterintuitive pattern in global trade. Namely, while the average firm trading with these nations significantly decreases their...
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Cen, Ling, Lauren Cohen, Jing Wu, and Fan Zhang. "The Golden Revolving Door." NBER Working Paper Series, No. 32621, June 2024.
- June 2024
- Case
SnapTravel: Betting on 'Super.com'
By: Reza Satchu and Tom Quinn
This case explores SnapTravel, a travel startup offering discounted hotel rooms, and its founders’ desire to pivot to a “super app” that saved customers money across many different purchase types. During the COVID-19 pandemic, Hussein Fazal and Henry Shi saw SnapTravel...
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Keywords:
Business Growth and Maturation;
Business Plan;
Business Startups;
Change Management;
Disruption;
Transformation;
Volatility;
Customer Focus and Relationships;
Customer Value and Value Chain;
Decisions;
Income;
Entrepreneurship;
Geographic Scope;
Cross-Cultural and Cross-Border Issues;
Health Pandemics;
Surveys;
Knowledge Acquisition;
Knowledge Use and Leverage;
Leading Change;
Crisis Management;
Goals and Objectives;
Risk Management;
Consumer Behavior;
Game Theory;
Risk and Uncertainty;
Adaptation;
Diversification;
Expansion;
System Shocks;
Accommodations Industry;
Technology Industry;
Canada;
United States;
Las Vegas
- June 2024
- Case
Alignvest Student Housing: Keep Building or Time to Sell?
By: Shikhar Ghosh and Patrick Sanguineti
Sanjil Shah, Managing Partner of Alignvest Student Housing REIT (ASH), faces the most significant decision thus far in his career: is it the right time to sell the company? Together with his partner Reza Satchu, Shah had developed ASH into the largest student housing...
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Keywords:
Entrepreneur;
Exit Strategy;
Real Estate;
Founder;
Equity Valuation;
Decisions;
Entrepreneurial Finance;
Interest Rates;
Health Pandemics;
Housing;
Partners and Partnerships;
Expansion;
Canada
Ghosh, Shikhar, and Patrick Sanguineti. "Alignvest Student Housing: Keep Building or Time to Sell?" Harvard Business School Case 824-208, June 2024.