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  • April 2020 (Revised June 2020)
  • Case

Oriental Land Co., Ltd.—Tokyo Disney Resort

By: Ramon Casadesus-Masanell and Akiko Kanno
This case describes the history of Oriental Land Co. Ltd.’s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to deal with... View Details
Keywords: Strategy For Multi-business Firm; Business Models; Growth; Theme Parks; Disney; Disney Parks; Licensing; Royalties; Two-part Tariffs; Oriental Land Co.; Tokyo Disneyland; Tokyo DisneySea; Tokyo Disney Resort; Tokyo Disney; Growth Strategy; Hotels; Hotel Industry; Partnership; Development; Attractions; Rides; Urayasu; Kagami; Congestion; Pricing; Amusement Parks; Amusement Park Industry; Brand; Branding; History; OLC; Corporate Strategy; Competitive Strategy; Business History; Price; Retention; Growth and Development; Growth and Development Strategy; Brands and Branding; Agreements and Arrangements; Contracts; Operations; Vertical Integration; Problems and Challenges; Partners and Partnerships; Business Strategy; Expansion; Rail Transportation; Transportation Networks; Accommodations Industry; Entertainment and Recreation Industry; Tourism Industry; Asia; Japan; Tokyo; United States
Related
  • 2014
  • Working Paper

The Nobel Prize: A 'Heritage-based' Brand-oriented Network

By: Mats Urde and Stephen A. Greyser
Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.

Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding
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  • 10 May 2015
  • Blog Post

Brand Strategist Turns Entrepreneur

Becoming an entrepreneur wasn’t part of Desiree Stolar’s plan. A brand strategy and market research consultant, Desiree (MBA 2015) expected to hone her skills at HBS and then return to the field she loved. That all changed when her... View Details
  • 01 Sep 2008
  • News

The Levitt Brand

skill,” wrote Levitt, citing the railroads as one example of a business that lost its way. “They let others take customers away from them because they assumed themselves to be in the railroad business rather than in the transportation business. . . .They were product... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • 05 May 2008
  • Research & Ideas

Connecting with Consumers Using Deep Metaphors

behind Marketing Metaphoria and how insights about deep metaphors can improve brand success. Martha Lagace: What are deep metaphors? Gerald Zaltman and Lindsay Zaltman: Deep metaphors are basic frames or View Details
Keywords: by Martha Lagace; Consumer Products
  • Research Summary

The Ownership of Deep Metaphors

By: Gerald Zaltman
Deep metaphors are basic orienting structures of human thought. They guide in subtle and overt ways how customers and managers process information about any product, service, or activity and event. It is essential for a firm to understand deep metaphors as they are... View Details

    Roberto Angelini Rossi

    Keywords: Petroleum, Forestry, and Fishing
    • October 2017 (Revised August 2020)
    • Case

    RB

    By: Joshua Margolis, Vincent Dessain and Jerome Lenhardt
    As 2016 was approaching its end, Rakesh Kapoor, CEO of RB, one of the world’s major fast moving consumer goods (FMCG) companies, envisioned the prospect of a major acquisition that would add a line of health-related products that promised growth in the developing... View Details
    Keywords: Organization Behavior; Corporate Culture; Mergers ＆ Acquisitions; Growth; Geographic Development; Mergers and Acquisitions; Organizational Change and Adaptation; Organizational Culture; Growth and Development Strategy; France
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    • April 2005 (Revised November 2008)
    • Case

    Banco Real: Banking on Sustainability

    By: Rosabeth M. Kanter and Ricardo Reisen de Pinho
    ABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally... View Details
    Keywords: Brands and Branding; Corporate Social Responsibility and Impact; Competitive Strategy; Competitive Advantage
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    • 02 Jun 2010
    • First Look

    First Look: June 2

    unethical. In four experiments, participants wore purportedly fake or authentically branded sunglasses. Those wearing fake sunglasses cheated more across multiple tasks than did participants wearing authentic sunglasses, both when they... View Details
    Keywords: Martha Lagace
    • 22 Nov 2011
    • First Look

    First Look: November 22

    not to undertake a branding initiative. Founded in 1802, West Point has played a key role in America's history. It is one of the nation's oldest institutions of higher learning and is well known for producing prominent military,... View Details
    Keywords: Sean Silverthorne
    • 20 May 2008
    • First Look

    First Look: May 20, 2008

    Aakash's strength, and Patel has read that a strong finance person can help position a company for success. The company has recently experienced significant growth due to a new program of branded oils, and Patel is worried that the... View Details
    Keywords: Martha Lagace
    • 18 Dec 2018
    • First Look

    New Research and Ideas, December 18, 2018

    learning capabilities intertwine with managerial cognitive capabilities to support the processes of sensing, seizing, and reconfiguring. We draw from the literature on team learning to develop four categories based on the orientation... View Details
    Keywords: Dina Gerdeman
    • 22 Sep 2009
    • First Look

    First Look: September 22

    president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item;... View Details
    Keywords: Martha Lagace
    • 12 Sep 2023
    • What Do You Think?

    Who Gets the Loudest Voice in DEI Decisions?

    medium-sized, for-profit retailing organization. You have been asked to approve changes to the company’s orientation program that probably would not have crossed your desk several years ago. Your human resources group has proposed changes... View Details
    Keywords: by James Heskett
    • Web

    Interviews - Creating Emerging Markets

    inglés. Oman Mohammed Al Barwani Founder and Chairman, MB Holding Company (Oil; Gas; Mining Exploration; Diversified) “If you can invest in brands internationally, and especially brands which are exclusive,... View Details
    • 05 Feb 2013
    • First Look

    First Look: Feb. 5

    their subsequent career choices. Early work experiences are key among these forces. Recognizing this, youth service programs have emerged worldwide with the hope of shaping participants' future trajectories through boosting future engagement in civically View Details
    Keywords: Sean Silverthorne
    • Web

    Named Fellowship Funds - Alumni

    Turkey, Işik led several mergers and acquisitions projects throughout Europe and the United States as director of corporate development for Bertelsmann AG. She is the founder of Shaya Turkey, a multibrand retail operation that led the successful launch of more than 20... View Details
    • Web

    HBS - The year in Review

    Acceptance Rate 3% More Key Enrollment Statistics New Faculty Twenty-three faculty members, including new tenure-track professors, visitors, and practitioners, participated in START, a deep-dive orientation to the School that took place... View Details
    • Web

    Business & Environment - Faculty & Research

    Integrated Reporting and Investor Clientele By: George Serafeim In this paper, I examine the relation between Integrated Reporting (IR) and the composition of a firm's investor base. I hypothesize and find that firms that practice IR have a more long-term View Details