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All HBS Web
(353)
- People (1)
- News (32)
- Research (254)
- Multimedia (2)
- Faculty Publications (81)
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- 01 Sep 2008
- News
The Levitt Brand
and brands. “I admit it’s written in a provocative way, and that’s one reason it gets assigned all the time.” While Levitt’s vision of a world where standardized products rule has not yet been borne out, the article is still read and discussed 25 years later. In a...
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- 14 Dec 2022
- News
Santa Claus Debates Whether to Outsource Toy Production
- 01 Dec 2023
- News
Thinking Ahead
better understand this powerful phenomenon, Assistant Professor Jeremy Yang and his collaborators developed an algorithm by evaluating 40,000 influencer ads on TikTok and derived a product-engagement score for each video ad to predict the...
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- 28 Mar 2024
- News
Rooms with a View
understaffed. Mirza estimates it could take more than a decade to rebuild a skilled talent pool. Mogul Recruiter—part of Mogul Hospitality, of which Mirza is founder and CEO—is an HR platform that uses data to evaluate employee skills and...
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- 01 Dec 2023
- News
Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books The World’s Littlest Book on Climate: Ten Facts in Ten Minutes About CO2 By Mike Nelson, Pieter Tans, and Michael Banks (MBA 1983) Independently Published In this updated edition of the world’s smallest book on the world’s biggest...
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podcasts
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do...
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- 01 Sep 2009
- News
Make the Most of HBS Alumni Resources
’95), board committees focused on four areas of interest to both alumni and the School: Brand Perception — offered the alumni perspective on the branding strategy being developed by Brian Kenny, the School’s...
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- 01 Dec 2013
- News
Faculty Books
how organizations can create moral behavior using unspoken cues. Why Unqualified Candidates Get Hired Anyway Why do businesses evaluate candidates solely on past job performance, ignoring the job's difficulty? Why do university admissions...
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- 01 Oct 2000
- News
Faculty Retirements
He is a former visiting research associate and trustee of the Marketing Science Institute and was a Ford Foundation Visiting Professor at the European Institute for Advanced Studies in Management in Brussels. At HBS, Silk served as cochair of the Marketing unit and...
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- 01 Oct 2001
- News
HBS Press Books in Brief
maintain that in order to survive, traditional multinationals must stop playing yesterday's global game — essentially creating a homegrown strategy and then projecting it around the world — and start competing the metanational way. The Infinite Asset: Managing View Details
- 01 Jun 2012
- News
Noted & Quoted
“Trust your instincts 98 percent, your observations 50 percent, and your conclusions 25 percent.” —Zynga founder & CEO Mark Pincus (MBA 1993), discussing the entrepreneur’s need to balance data analysis and observation when evaluating...
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- 19 Jan 2017
- News
Finding Purpose in Profit
summit of every challenge they took on, a small market share was not in their plans, and they continued to push hard. In 2006, outdoor giant Timberland came knocking on their door, offering to buy and support the brand while letting...
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- 26 May 2022
- News
Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories
fantastic job raising sponsorship funds. All in all, we will pursue both paths in the future to engage our alumni in-person and virtually.” The club has established a fairly selective process for evaluating potential honorees, according...
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Margie Kelley
- 01 Dec 2005
- News
One-on-One with Peter Cuneo
determine if the brand involved had been destroyed in the eyes of consumers. If not, there was a good chance of recovery. In consumer products, you usually aren’t threatened by some radical new technology from a competitor. Rather, it’s...
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- 01 Dec 2020
- News
Take Time to Transition (If it’s Time)
bank account, and family support system.” Up the structure. Build your own board of directors. “You need a group of people who will offer outside support and call you to account,” Burton advises. Evaluate your approach on a monthly basis....
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- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
with a healthy alternative.'" Which HBS case study had the greatest impact on you, and why? "'NuCor Steel' changed the way I evaluate innovation. I am now very much on the lookout for low-end disruptors as well as aware of incumbents'...
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- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
immigrant who shrewdly spotted an opportunity in the nascent steel industry and became one of the richest men in his adopted country. Carnegie's era also saw an unprecedented explosion of branded consumer goods, among them Ivory Soap,...
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- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,...
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- 15 Dec 2015
- News
The Year in Ideas 2015
large food brands have earned accolades for recent decisions to eliminate GMOs from their supply chain. It was into this market that Haven Baker (MBA 2009), Simplot’s VP of plant sciences, launched the first direct-to-consumer produce...
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- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
not photoshopped to perfection but are flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics cannot match. He also discusses the people, products, and View Details