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- All HBS Web
(7,010)
- People (1)
- News (2,443)
- Research (3,635)
- Events (46)
- Multimedia (75)
- Faculty Publications (2,634)
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HBS Computer Lab for Experimental Research (CLER)
Read about participation in research studies through HBS. View Details
- March 2020
- Case
Behavior Change for Good
By: Max Bazerman, Michael Luca and Marie Lawrence
In 2017, Katy Milkman and Angela Duckworth created Behavior Change for Good (BCFG)—a behavioral science initiative founded with the goal of helping people achieve long-term behavior change in the areas of personal health, financial decisions (savings), and education.... View Details
Bazerman, Max, Michael Luca, and Marie Lawrence. "Behavior Change for Good." Harvard Business School Case 920-049, March 2020.
- Teaching Interest
Organizational Behavior
Each of us maintains a set of beliefs and general assumptions about humans and their behavior, and those assumptions form the foundation for our beliefs about what motivates individuals; about how individuals make decisions; and about the ways in which the... View Details
- 2019
- Chapter
Behavioral Economics and Health-Care Markets
By: Amitabh Chandra, Benjamin Handel and Joshua Schwartzstein
This chapter summarizes research in behavioral health economics, focusing on insurance markets and product markets in health care. We argue that the prevalence of choice difficulties and biases leading to mistakes in these markets establish a special place for them in... View Details
Keywords: Behavioral Economics; Consumer Behavior; Economics; Health Care and Treatment; Insurance; Markets
Chandra, Amitabh, Benjamin Handel, and Joshua Schwartzstein. "Behavioral Economics and Health-Care Markets." Chap. 6 in Handbook of Behavioral Economics: Foundations and Applications 2, edited by B. Douglas Bernheim, Stefano DellaVigna, and David Laibson, 459–502. Amsterdam: Elsevier/North-Holland, 2019.
- December 2018 (Revised June 2020)
- Case
Creating the French Behavioral Insights Team
By: Michael Luca, Ariella Kristal and Emilie Billaud
This case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged French administrations to innovate and create policy initiatives based on psychological theories of influence... View Details
Keywords: Choice Architecture; Behavioral Economics; Experiments; Negotiation; Decision Making; Economics; Taxation; Entrepreneurship; Consumer Behavior; Public Administration Industry; Europe; France; Paris
Luca, Michael, Ariella Kristal, and Emilie Billaud. "Creating the French Behavioral Insights Team." Harvard Business School Case 919-015, December 2018. (Revised June 2020.)
- March 2022
- Module Note
A Behavioral Science Perspective on Motivation and Incentives
By: John Beshears and Ashley Whillans
This module note for instructors describes a module that integrates insights from the behavioral science of motivation into the economic analysis of incentive systems. View Details
Keywords: Motivation; Incentives; Behavioral Science; Behavioral Economics; Motivation and Incentives; Economics; Analysis; Human Resources
Beshears, John, and Ashley Whillans. "A Behavioral Science Perspective on Motivation and Incentives." Harvard Business School Module Note 922-033, March 2022.
- 2018
- Chapter
Behavioral Empirics and Field Experiments
By: Maria Ibanez and Bradley R. Staats
As the study of behavioral operations has continued to grow, an increasing number of researchers are turning to the field (e.g., conducting observational studies or natural or field experiments) to push deeper in order to find the answers to relevant behavioral... View Details
Keywords: Behavioral Operations; Empirical Operations; Empirical Operations Management; Field Experiments; Behavior; Operations; Management; Research
Ibanez, Maria, and Bradley R. Staats. "Behavioral Empirics and Field Experiments." In The Handbook of Behavioral Operations, edited by Karen Donohue, Elena Katok, and Stephen Leider, 121–148. Hoboken, NJ: John Wiley & Sons, 2018.
- May 2017
- Article
Behavioral Processes in Long-Lag Interventions
By: Dale T. Miller, Jennifer E. Dannals and Julian Zlatev
We argue that psychologists who conduct experiments with long lags between the manipulation and the outcome measure should pay more attention to behavioral processes that intervene between the manipulation and the outcome measure. Neglect of such processes, we contend,... View Details
Keywords: Field Experiments; Interventions; Behavioral Mediation; Theories Of Change; Longitudinal Studies; Behavior; Research; Change; Theory
Miller, Dale T., Jennifer E. Dannals, and Julian Zlatev. "Behavioral Processes in Long-Lag Interventions." Perspectives on Psychological Science 12, no. 3 (May 2017): 454–467.
- 2012
- Article
A Reduced-Form Approach to Behavioral Public Finance
By: Sendhil Mullainathan, Joshua Schwartzstein and William Congdon
Research in behavioral public finance has blossomed in recent years, producing diverse empirical and theoretical insights. This article develops a single framework with which to understand these advances. Rather than drawing out the consequences of specific... View Details
Mullainathan, Sendhil, Joshua Schwartzstein, and William Congdon. "A Reduced-Form Approach to Behavioral Public Finance." Annual Review of Economics 4 (2012): 511–540.
- February 2022
- Module Note
Behavioral Economics and Choice Architecture
By: John Beshears
This module note for instructors describes a module on the design of choice architecture solutions to organizational problems. View Details
Keywords: Behavioral Economics; Choice Architecture; Organizations; Problems and Challenges; Decision Choices and Conditions; Economics
Beshears, John. "Behavioral Economics and Choice Architecture." Harvard Business School Module Note 922-029, February 2022.
- March–April 2017
- Article
Advancing Conservation by Understanding and Influencing Human Behavior
By: Sheila M. Reddy, Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher and Stanley T. Asah
Behavioral sciences can advance conservation by systematically identifying behavioral barriers to conservation and how to best overcome them. Behavioral sciences have informed policy in many other realms (e.g., health, savings), but they are a largely untapped resource... View Details
Keywords: Adaptive Management; Awareness; Behavioral Economics; Behavioral Science; Conservation Intervention; Conservation Planning; Decision-making; Incentives; Nudge; Management; Motivation and Incentives; Behavior; Marketing; Decision Making; Environmental Sustainability; Economics
Reddy, Sheila M., Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher, and Stanley T. Asah. "Advancing Conservation by Understanding and Influencing Human Behavior." Conservation Letters 10, no. 2 (March–April 2017): 248–256. (doi:10.1111/conl.12252.)
- December 2012
- Article
Behavioral Ethics: Toward a Deeper Understanding of Moral Judgment and Dishonesty
By: Max Bazerman and Francesca Gino
Early research and teaching on ethics focused on either a moral development perspective or philosophical approaches, and used a normative approach by focusing on the question of how people should act when resolving ethical dilemmas. In this paper, we briefly describe... View Details
Keywords: Ethical Decision Making; Corruption; Unethical Behavior; Behavioral Decision Research; Behavior; Ethics
Bazerman, Max, and Francesca Gino. "Behavioral Ethics: Toward a Deeper Understanding of Moral Judgment and Dishonesty." Annual Review of Law and Social Science 8 (December 2012): 85–104.
- April 2014 (Revised June 2015)
- Case
Making stickK Stick: The Business of Behavioral Economics
By: Leslie John, Michael Norton and Michael Norris
Email mking@hbs.edu for a courtesy copy.
stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details
stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details
Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
John, Leslie, Michael Norton, and Michael Norris. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Case 514-019, April 2014. (Revised June 2015.) (request a courtesy copy.)
- June 30, 2020
- Article
Scaling Up Behavioral Science Interventions in Online Education
By: Rene F. Kizilcec, Justin Reich, Michael Yeomans, Christoph Dann, Emma Brunskill, Glenn Lopez, Selen Turkay, Joseph J. Williams and Dustin Tingley
Online education is rapidly expanding in response to rising demand for higher and continuing education, but many online students struggle to achieve their educational goals. Several behavioral science interventions have shown promise in raising student persistence and... View Details
Keywords: Online Learning; Behavioral Interventions; Scale; Education; Online Technology; Performance Improvement
Kizilcec, Rene F., Justin Reich, Michael Yeomans, Christoph Dann, Emma Brunskill, Glenn Lopez, Selen Turkay, Joseph J. Williams, and Dustin Tingley. "Scaling Up Behavioral Science Interventions in Online Education." Proceedings of the National Academy of Sciences 117, no. 26 (June 30, 2020).
- 05 Jul 2006
- Working Paper Summaries
Behavioral Operations
Keywords: by Francesca Gino & Gary P. Pisano
- March 2021 (Revised September 2021)
- Case
Applied: Using Behavioral Science to Debias Hiring
By: Ashley Whillans and Jeff Polzer
The UK government’s Behavioural Insights Team (BIT) needed to hire a new associate and were trying to increase the diversity of their job candidates. This decision was based on academic research showing that recruiters and managers often fell into common traps like... View Details
Keywords: Hiring; Bias; Behavioral Science; Selection and Staffing; Diversity; Prejudice and Bias; Information Technology; Recruitment
Whillans, Ashley, and Jeff Polzer. "Applied: Using Behavioral Science to Debias Hiring." Harvard Business School Case 921-046, March 2021. (Revised September 2021.) (https://www.beapplied.com/.)
- October 2021
- Article
Changing Gambling Behavior through Experiential Learning
By: Shawn A. Cole, Martin Abel and Bilal Zia
This paper tests experiential learning as a debiasing tool to reduce gambling in South Africa, through a randomized field experiment. The study implements a simple, interactive game that simulates the odds of winning the national lottery through dice rolling.... View Details
Keywords: Debiasing; Experiential Learning; Behavioral Economics; Financial Education; Learning; Games, Gaming, and Gambling; Behavior; Decision Making
Cole, Shawn A., Martin Abel, and Bilal Zia. "Changing Gambling Behavior through Experiential Learning." World Bank Economic Review 35, no. 3 (October 2021): 745–763.
- 2024
- Working Paper
Behavioral Attenuation
By: Thomas Graeber, Benjamin Enke, Ryan Oprea and Jeffrey Yang
We report a large-scale examination of behavioral attenuation: due to information-processing constraints, the elasticity of people’s decisions with respect to economic fundamentals is generally too small. We implement more than 30 experiments, 20 of which were... View Details
Graeber, Thomas, Benjamin Enke, Ryan Oprea, and Jeffrey Yang. "Behavioral Attenuation." NBER Working Paper Series, No. 32973, September 2024.
- February 2015 (Revised September 2016)
- Teaching Note
Making stickK Stick: The Business of Behavioral Economics
By: Leslie K. John and Michael Norton
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
John, Leslie K., and Michael Norton. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Teaching Note 515-088, February 2015. (Revised September 2016.) (Email mking@hbs.edu for a courtesy copy.)
- February 1999 (Revised March 2000)
- Background Note
Changing Physician Behavior
By: Richard M.J. Bohmer
A review of strategies to change physician behavior including feedback, profiling, consensus-based guidelines, care paths, and computer systems. Discusses the strengths and weaknesses of each observation. View Details
Bohmer, Richard M.J. "Changing Physician Behavior." Harvard Business School Background Note 699-124, February 1999. (Revised March 2000.)