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- Faculty Publications (5)
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- All HBS Web (12)
- Faculty Publications (5)
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- May 2016 (Revised December 2016)
- Case
Camposol
By: David E. Bell and Natalie Kindred
With $289 million in 2015 revenues, Camposol is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It... View Details
Keywords: Blueberries; Avocado; Asparagus; Agriculture; Peru; Retail; Produce; Agricultural Production; Branding; Brand Strategy; Commercialization; Camposol; Aquaculture; Agribusiness; Marketing; Trade; Vertical Integration; Strategy; Marketing Strategy; Family Business; Growth and Development; Growth Management; Food; Supply Chain; Distribution; Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Distribution Industry; Peru; South America; United States; China
Bell, David E., and Natalie Kindred. "Camposol." Harvard Business School Case 516-111, May 2016. (Revised December 2016.)
- February 2014 (Revised August 2015)
- Case
Mission Produce
By: Jose B. Alvarez and Mary Shelman
As the leading distributor of fresh avocados in the U.S., Mission Produce was at a crossroads in late 2013. Avocado consumption was booming and CEO Steve Barnard wanted to acquire additional land in Peru and develop new avocado farms to help fill a projected supply... View Details
Keywords: Fresh Produce; Food; Peru; Vertical Integration; Supply Chain; Agriculture; Agribusiness; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States; Peru
Alvarez, Jose B., and Mary Shelman. "Mission Produce." Harvard Business School Case 514-023, February 2014. (Revised August 2015.)
- December 2022
- Case
Mission Produce in 2022
By: Forest Reinhardt, Jose B. Alvarez and Natalie Kindred
Founded by CEO Steve Barnard in 1983, California-based Mission Produce was a leading supplier of Hass avocados with a global sourcing, marketing, and distribution network and $892 million in 2021 sales. Barnard had been influential in the global avocado trade’s... View Details
Keywords: Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Consumer Products Industry; United States; California; Peru; Guatemala; Colombia; Mexico; Chile
Reinhardt, Forest, Jose B. Alvarez, and Natalie Kindred. "Mission Produce in 2022." Harvard Business School Case 723-026, December 2022.
- 27 Mar 2017
- Blog Post
Should Entrepreneurs Get an MBA?
In his encouraging entrepreneurs not to go to business school, PayPal co-Founder and Gawker toppler Peter Thiel faults MBA programs for producing “extremely herd-like thinking.” He’s not alone – Elon Musk also rails against business school and being anti-MBA has become... View Details
- 01 Dec 2019
- News
Bridging the Gap
boutique-filled neighborhood and ending in another. Over at Niedlov’s Breadworks, there are iced lattes and avocado toast—the litmus test for millennial happiness. And humming through it all is a citywide 10-gigabit network, courtesy of... View Details
- 10 Nov 2018
- News
The 71-Year-Old Ultramarathoner
Breakfast is typically coffee and nonfat yogurt or nonfat cottage cheese, topped with berries and sprouted sunflower seeds. He avoids meat. Wild-caught fish, salads and healthy fats like avocado and nuts comprise lunch and dinner. “My... View Details
- 15 Apr 2014
- First Look
First Look: April 15
http://hbr.org/product/tesco-group-food/an/514022-PDF-ENG Harvard Business School Case 514-023 Mission Produce As the leading distributor of fresh avocados in the U.S., Mission Produce was at a crossroads in late 2013. View Details
Keywords: Sean Silverthorne
- 08 Mar 2018
- News
HBSAAA Leads the Way in Celebrating African American Alumni Impact
substituting for Alexa after she lost her voice, and Tide, which offered multiple spots featuring actor David Harbour seemingly appearing in other ads, then pointing to clean clothes and calling it “a Tide ad.” PepsiCo, Wendy’s, and View Details
Keywords: Margie Kelley
- 15 Jun 2021
- News
In My Humble Opinion: Building Blocks
or a bagel and avocado in the morning, and probably some form of shake I make with some protein mixes in there. I need to feed the monster regularly.” Big game: “When I was at Dartmouth, we played at North Carolina when Michael Jordan was... View Details