Publications
Publications
Show Results For
- All HBS Web
(38)
- Faculty Publications (5)
Adidas
→
Page 1 of 5
Results
- November 2019 (Revised October 2022)
- Case
GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market
By: Jeffrey F. Rayport, Spencer Rascoff and George Gonzalez
- November 2018 (Revised April 2019)
- Case
Nike: Changing the Sneakers Game
By: Anita Elberse, Bryce Aiken and Howard Johnson
“Our goal is to be the kind of start-up that would terrify Nike—if Nike didn’t already own us.” Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with Adam Sussman, Nike’s chief digital officer.... View Details
- March 2016
- Teaching Note
adidas Group: IT Multi-Sourcing at adidas
By: Lynda Applegate, Carol Saunders, Grandon Gill and Martin Wiener
- September 2014 (Revised July 2018)
- Case
adidas Group: IT Multi-Sourcing
By: Lynda M. Applegate, Martin Wiener, Carol Saunders and Grandon Gill
This case describes the design and implementation of an IT-multi-sourcing strategy at a large global sportswear company, the adidas Group, which is headquartered in Germany. To help increase the benefits and reduce the risks of its sourcing arrangements, adidas... View Details
- May 2011 (Revised January 2013)
- Case
Nike Football: World Cup 2010 South Africa
By: Elie Ofek and Ryan Johnson
Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details