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- Faculty Publications (692)
- January 2011
- Supplement
Clean Edge Razor: Splitting Hairs in Product Positioning, Faculty Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Heather Beckham
Keywords: Product Marketing
- January 2011
- Supplement
Clean Edge Razor: Splitting Hairs in Product Positioning, Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Heather Beckham
Keywords: Product Marketing
- November 2010
- Supplement
Hikma Pharmaceuticals (B)
By: John A. Quelch
By 2009, Hikma Pharmaceuticals operated 13 manufacturing plants in 8 countries of which 5 were approved by the U.S. Food and Drug Administration. Hikma tracked its sales revenues over the period to show where the largest contributors were from. View Details
- October 2010 (Revised January 2011)
- Case
Toyota Recalls (A): Hitting the Skids
By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
In the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls in the United States representing approximately a year's worth of sales in one of its most important markets. While... View Details
- October 2010
- Supplement
Toyota Recalls (B): Mr. Toyoda Goes to Washington
By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
Case describes the testimony to the U.S. Congress of the Toyota CEO and the head of its U.S. motor sales. View Details
- October 2010
- Supplement
Toyota Recalls (C): Bumpy Road Ahead
By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
Between February and July 2010, Toyota sales recover thanks to the use of extensive PR and sales incentives. Yet recalls continue. Can Toyota stem the tide and correct its organizational flaws to address the underlying issues? View Details
- Fall 2010
- Article
Government Adoption of Sales Promotions: An Initial Appraisal
By: John A. Quelch and Katherine E. Jocz
- August 24, 2010
- Article
Western Retailers Are Making Strategic Inroads
By: John A. Quelch and Maria Ibanez Gabilondo
- August 2010 (Revised November 2010)
- Case
Tesco PLC: Fresh & Easy in the United States
By: John A. Quelch
Tesco, the world's third largest retailer, is facing problems with its launch of a new retail chain in the U.S. View Details
- July 2010
- Case
Metabical: Positioning and Communications Strategy for a New Weight Loss Drug
By: John A. Quelch and Heather Beckham
Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details
- July 2010
- Teaching Note
Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)
By: John A. Quelch and Heather Beckham
Teaching note to case #4240. View Details
- June 2010 (Revised July 2011)
- Case
Classic Knitwear and Guardian: A Perfect Fit?
By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details
Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Apparel and Accessories Industry
- June 2010 (Revised July 2011)
- Teaching Note
Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)
By: John A. Quelch and Patricia Girardi
Teaching Note for 4217. View Details
- June 2010 (Revised July 2011)
- Supplement
Classic Knitwear and Guardian: A Perfect Fit? Instructor's Spreadsheet (Brief Case)
By: John A. Quelch and Patricia Girardi
- June 2010 (Revised July 2011)
- Supplement
Classic Knitwear and Guardian: A Perfect Fit? Student Spreadsheet (Brief Case)
By: John A. Quelch and Patricia Girardi
- May 2010
- Case
CEIBS: A Global Business School Made in China
By: John A. Quelch
In 2009, just 15 years after it was founded, the China Europe International Business School (CEIBS) has achieved the remarkable 8th position in the Financial Times Global MBA rankings. The case describes the short history of the school and the reasons for its success.... View Details
- May 2010
- Teaching Note
Flare Fragrances Company, Inc.: Analyzing Growth Opportunities (Brief Case)
By: John A. Quelch and Lisa D. Donovan
Teaching note to case #4550 View Details