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All HBS Web
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- Faculty Publications (692)
- 1983
- Book
Marketing Communications in a Changing Environment
By: John A. Quelch
Quelch, John A. Marketing Communications in a Changing Environment. Harvard Business School Press, 1983. (Edited compilation of Harvard Business Review articles, No. 14081, Monograph.)
- July–August 1983
- Article
Quality Is More than Making a Good Product
By: H. Takeuchi and J. Quelch
Takeuchi, H., and J. Quelch. "Quality Is More than Making a Good Product." Harvard Business Review 61, no. 4 (July–August 1983): l39–l45. (Reprinted in Thomas V. Bonoma, ed., Implementing Marketing Strategies: Part II, Harvard Business Review no. l4072, pp. 77-86.)
- Article
Consumer Promotions in Service Marketing
By: Christopher Lovelock and John A. Quelch
Lovelock, Christopher, and John A. Quelch. "Consumer Promotions in Service Marketing." Business Horizons 26, no. 3 (May–June 1983): 66–75.
- May–June 1983
- Article
It's Time to Make Trade Promotion More Productive
By: John A. Quelch
Quelch, John A. "It's Time to Make Trade Promotion More Productive." Harvard Business Review 61, no. 3 (May–June 1983): 130–136. (Reprinted in Thomas V. Bonoma, ed., Implementing Marketing Strategies: Part II, Harvard Business Review no. l4072, pp. 56-62 and in 18, pp. 86-92.)
- January 1983 (Revised July 1985)
- Case
Cable News Network
By: John A. Quelch
The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network.
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Keywords:
Advertising Campaigns;
Management Teams;
Journalism and News Industry;
Media and Broadcasting Industry
Quelch, John A. "Cable News Network." Harvard Business School Case 583-067, January 1983. (Revised July 1985.)
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants.
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Keywords:
Marketing Communications;
Salesforce Management;
Decision Making;
Performance Effectiveness;
Management Teams;
Beauty and Cosmetics Industry;
United States
Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)
- January 1983 (Revised October 1983)
- Case
Mobil Chemical Co.
By: John A. Quelch
Quelch, John A. "Mobil Chemical Co." Harvard Business School Case 583-024, January 1983. (Revised October 1983.)
- December 1982
- Article
Determinants of Food Consumption in American Households
By: D. Schmalensee and J. Quelch
Schmalensee, D., and J. Quelch. "Determinants of Food Consumption in American Households." Marketing Science Institute, Report (December 1982). (Cambridge, Mass., Report 82:112.)
- November 1982
- Case
Morris Alper & Sons, Inc.: CouponArama
By: John A. Quelch
Quelch, John A. "Morris Alper & Sons, Inc.: CouponArama." Harvard Business School Case 583-025, November 1982.
- 1982
- Book
The New Videotex Technology and Its Impact on Retailers in Canada
By: S. Ash and J. Quelch
Ash, S., and J. Quelch. The New Videotex Technology and Its Impact on Retailers in Canada. Canada, Dept. of Industry, Trade and Commerce, Technology Branch, Technological Innovation Studies Program Research report. Ottawa, Canada: Canada Ministry of Industry, Trade and Commerce, 1982.
- July 1982 (Revised April 1991)
- Case
Food Ranch, Inc.
By: John A. Quelch
Quelch, John A. "Food Ranch, Inc." Harvard Business School Case 583-018, July 1982. (Revised April 1991.)
- June 1982
- Supplement
Loctite Corp.: Interview with Jeffrey J. Fox, Video
By: John A. Quelch
Quelch, John A. "Loctite Corp.: Interview with Jeffrey J. Fox, Video." Harvard Business School Video Supplement 882-549, June 1982.
- June 1982
- Supplement
MEM Co., Inc., Interview with Gay Meyer, Video
By: John A. Quelch
Quelch, John A. "MEM Co., Inc., Interview with Gay Meyer, Video." Harvard Business School Video Supplement 882-550, June 1982.
- June 1982
- Supplement
Hartmann Luggage, Video
By: John A. Quelch
The company president describes current strategy, and the decisions made in response to the problems.
View Details
Quelch, John A. "Hartmann Luggage, Video." Harvard Business School Video Supplement 882-509, June 1982.
- June 1982 (Revised January 1984)
- Exercise
Advertising/Sales Ratio Exercise
By: John A. Quelch
Quelch, John A. "Advertising/Sales Ratio Exercise." Harvard Business School Exercise 582-122, June 1982. (Revised January 1984.)
- June 1982 (Revised May 1990)
- Exercise
Media Allocation Exercise
By: John A. Quelch
Quelch, John A. "Media Allocation Exercise." Harvard Business School Exercise 582-121, June 1982. (Revised May 1990.)
- June 1982 (Revised May 1990)
- Exercise
Promotion Incentive Allocation Exercise
By: John A. Quelch
Quelch, John A. "Promotion Incentive Allocation Exercise." Harvard Business School Exercise 582-120, June 1982. (Revised May 1990.)
- June 1982
- Supplement
Chipman-Union, Inc.: Odor-Eaters Socks (Hagen Interview), Video
By: John A. Quelch
Quelch, John A. "Chipman-Union, Inc.: Odor-Eaters Socks (Hagen Interview), Video." Harvard Business School Video Supplement 882-548, June 1982.