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Publications
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(117,319)
- Faculty Publications (692)
- July 2004 (Revised May 2017)
- Teaching Note
Real Madrid Club de Futbol
By: John Quelch
Teaching Note to (9-504-063), (9-505-081), and (9289BN). View Details
- July 2004
- Supplement
Interview with Dennis Bender Habitat for Humanity International
By: John A. Quelch
Interview with Dennis Bender of Habitat for Humanity International. View Details
- 2004
- Chapter
Managing the Global Brand: A Typology of Consumer Perceptions
By: Douglas B. Holt, J. A. Quelch and Earl Taylor
- May 2004 (Revised July 2004)
- Case
IBM On Demand Community
By: John A. Quelch
The vice-president of IBM Corporate Community Relations is developing the launch program for IBM On Demand Community, a suite of 140 technology tools designed to enable IBM employees to assist nonprofit community organizations and schools worldwide. View Details
- April 2004 (Revised May 2017)
- Case
Real Madrid Club de Futbol
By: John Quelch, Jose Luis Nueno and Carin-Isabel Knoop
In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and expand the club's brand... View Details
- April 2004 (Revised June 2004)
- Teaching Note
Starbucks: Delivering Customer Service (TN)
By: Youngme E. Moon and John A. Quelch
Teaching Note to (9-504-016). View Details
- April 2004
- Article
Mining Gold in Not-for-Profit Brands
By: John A. Quelch, James E. Austin and Nathalie Laidler-Kylander
- March 2004 (Revised January 2008)
- Case
Samsung Electronics Company: Global Marketing Operations
By: John A. Quelch
Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand. View Details