Publications

Publications

Filter Results: (692) Arrow Down

Show Results For

Quelch, John A.Remove Quelch, John A. →

← Page 16 of 692 Results →
  • 2007
  • Book

Business Solutions for the Global Poor: Creating Social and Economic Value

By: V. Kasturi Rangan, John A. Quelch, Gustavo Herrero and Brooke Barton
Keywords: Poverty; Society; Economics; Value
Related
  • 2006
  • Book

Readings in Modern Marketing

By: J. A. Quelch
Related
  • July 2006 (Revised October 2006)
  • Case

Lenovo: Building A Global Brand

By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China
Related
  • Article

Directors from Academia Can Fill Gaps in Talent

By: Gail J. McGovern and John A. Quelch
Related
  • 2006
  • Book

Global Marketing Management

By: John A. Quelch and Christopher A. Bartlett
Keywords: Marketing; Management
Related
  • Article

Boards Must Measure Marketing Effectiveness

By: John A. Quelch
Related
  • 2006
  • Book

The New Global Brands: Managing Non-Governmental Organizations in the 21st Century

By: J. Quelch and Nathalie Laidler-Kylander
Related
  • December 2, 2005
  • Article

A New Agenda For Business Schools

By: John A. Quelch
Related
  • October 11, 2005
  • Article

Ambidextrous Marketing

By: John A. Quelch
Related
  • October 10, 2005
  • Article

How Soft Power Is Winning Hearts, Minds and Influence

By: John A. Quelch
Related
  • autumn 2005
  • Article

Six Sigma Comes To Marketing

By: John A. Quelch and Brian Harris
Related
  • Article

Sarbox Still Putting the Squeeze on Marketing

By: Gail J. McGovern and John A. Quelch
Related
  • September 4, 2005
  • Article

Expert View: America's Big-Hitters Must Stop Playing Hardball

By: John A. Quelch
Related
  • August 24, 2005
  • Article

Universities and the War on Terror

By: John A. Quelch
Related
  • August 14, 2005
  • Article

Charities Begin at Home—Then They Develop a Brand Name That Corporates Can Only Dream of

By: John A. Quelch
Related
  • August 2005
  • Supplement

The Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films

By: Anita Elberse and John A. Quelch
Keywords: Motion Pictures and Video Industry
Related
  • August 2005
  • Supplement

The Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films (video)

By: Anita Elberse and John A. Quelch
Related
  • 2005
  • Book

Marketing Management

By: R. Lal, J. Quelch and V. K. Rangan
Keywords: Marketing; Management
Related
  • Article

Positioning The Nation State

By: John A. Quelch and Katherine E. Jocz
Having a clear, differentiated positioning gives a country an advantage in attracting investment, business and tourism, and in building markets for its exports. Countries like Greece, Spain and Chile are successfully repositioning themselves using coordinated marketing... View Details
Keywords: Sovereign Finance; Country; Product Positioning; Global Strategy; Government and Politics
Related
  • July 2005 (Revised April 2009)
  • Case

Real Madrid Club de Futbol (Multimedia)

By: John A. Quelch
In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and extend the club's brand... View Details
Keywords: Risk Management; Brands and Branding; Marketing Strategy; Organizational Change and Adaptation; Sports; Expansion; Sports Industry; Spain
Related