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All HBS Web
(116,839)
- Faculty Publications (37,394)
- March 2023
- Article
Giving-by-proxy Triggers Subsequent Charitable Behavior
By: Samantha Kassirer, Jillian J. Jordan and Maryam Kouchaki
How can we foster habits of charitable giving? Here, we investigate the potential power of giving-by-proxy experiences, drawing inspiration from a growing trend in marketing and corporate social responsibility contexts in which organizations make charitable...
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Kassirer, Samantha, Jillian J. Jordan, and Maryam Kouchaki. "Giving-by-proxy Triggers Subsequent Charitable Behavior." Art. 104438. Journal of Experimental Social Psychology 105 (March 2023).
- March 2023
- Teaching Note
How Should Netflix Add an Ad-Supported Tier?
By: Elie Ofek and Olivier Toubia
Teaching Note for HBS Exercises 523-033 and 523-015.
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- March, 2023
- Article
Linking Value and Price
Cespedes, Frank V. "Linking Value and Price." Top Sales Magazine (March, 2023), 26–27.
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market...
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Keywords:
Decision Trees;
Computational Advertising;
Market Segmentation;
Analytics and Data Science;
E-commerce;
Consumer Behavior;
Marketplace Matching;
Marketing Channels;
Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- March 2023
- Article
Not from Concentrate: Collusion in Collaborative Industries
By: Jordan M. Barry, John William Hatfield, Scott Duke Kominers and Richard Lowery
The chief principle of antitrust law and theory is that reducing market concentration—having more, smaller firms instead of fewer, bigger ones—reduces anticompetitive behavior. We demonstrate that this principle is fundamentally incomplete.
In many... View Details
In many... View Details
Keywords:
Antitrust;
Antitrust Law;
Antitrust Theory;
Law And Economics;
Collusion;
Collaboration;
Collaborative Industries;
Regulation;
"Repeated Games";
IPOs;
Initial Public Offerings;
Underwriters;
Real Estate;
Real Estate Agents;
Realtors;
Syndicated Markets;
Syndication;
Brokers;
Market Concentration;
Competition;
Law;
Economics;
Collaborative Innovation and Invention;
Governing Rules, Regulations, and Reforms;
Game Theory;
Initial Public Offering
Barry, Jordan M., John William Hatfield, Scott Duke Kominers, and Richard Lowery. "Not from Concentrate: Collusion in Collaborative Industries." Iowa Law Review 108, no. 3 (March 2023): 1089–1148.
- March 2023
- Article
Reaching for Rigor and Relevance: Better Marketing Research for a Better World
By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,...
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Keywords:
COVID-19 Pandemic;
Marketing;
Social Issues;
Corporate Social Responsibility and Impact;
Business and Community Relations;
Research
Madan, Shilpa, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan, and Katherine White. "Reaching for Rigor and Relevance: Better Marketing Research for a Better World." Marketing Letters 34, no. 1 (March 2023): 1–12.
- March 13, 2023
- Article
Sales Teams Need to Stop Focusing on the Customer Funnel
Understanding where customers are, how they navigate streams in your market, and how to interact with them in a given stream is now central to crafting a good customer experience, and that has implications. Among other things, companies need to shift from thinking...
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Keywords:
Customer Experience;
Customer Value and Value Chain;
Customer Relationship Management;
Consumer Behavior
Cespedes, Frank V. "Sales Teams Need to Stop Focusing on the Customer Funnel." Harvard Business Review (website) (March 13, 2023).
- March 2023
- Supplement
TCS: From Physical Offices to Borderless Work Video Supplement
Choudhury, Prithwiraj. "TCS: From Physical Offices to Borderless Work Video Supplement." Harvard Business School Supplement 623-711, March 2023.
- March 1, 2023
- Editorial
To Overcome Resistance to DEI, Understand What’s Driving It
By: Eric Shuman, Eric Knowles and Amit Goldenberg
Employees often resist DEI initiatives, which of course hinders their effectiveness. The authors—experts in the resistance to social-change efforts—write that the key to overcoming resistance to any effort is figuring out why people are resisting. When it comes to DEI...
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Shuman, Eric, Eric Knowles, and Amit Goldenberg. "To Overcome Resistance to DEI, Understand What’s Driving It." Harvard Business Review (website) (March 1, 2023).
- 2023
- Working Paper
Translating Information into Action: A Public Health Experiment in Bangladesh
By: Reshmaan Hussam, Kailash Pandey, Abu Shonchoy and Chikako Yamauchi
While models of technology adoption posit learning as the basis of behavior change, information campaigns in public health frequently fail to change behavior. We design an information campaign embedding hand-hygiene edutainment within popular dramas using mobile...
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Hussam, Reshmaan, Kailash Pandey, Abu Shonchoy, and Chikako Yamauchi. "Translating Information into Action: A Public Health Experiment in Bangladesh." Working Paper, February 2023.
- March–April 2023
- Article
You Need Two Leadership Gears: Know When to Take Charge and When to Get Out of the Way
By: Lindy Greer, Francesca Gino and Robert Sutton
The debate about the best way to lead has been raging for years: Should you empower your people and get out of their way, or take charge and push them to do great work? The answer, say the authors, is to do both. Their research shows that effective leaders routinely...
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Greer, Lindy, Francesca Gino, and Robert Sutton. "You Need Two Leadership Gears: Know When to Take Charge and When to Get Out of the Way." Harvard Business Review 101, no. 2 (March–April 2023): 76–85.
- February 2023
- Teaching Note
Bangladesh: Into the Maelstrom
In the fall of 2018, Rohima Begum considered her options as the small island, or “char,” on which her family’s house rested slowly but inescapably eroded into the mighty Brahmaputra River in northern Bangladesh. Should she move to another island or into the city on the...
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- February 2023
- Supplement
Coats Dyehouse Management
By: Willy C. Shih
Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour...
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Keywords:
Inventory Management;
Supply Chain;
Inventory;
Supply Chain Management;
Operations;
Apparel and Accessories Industry;
Asia
Shih, Willy C. "Coats Dyehouse Management." Harvard Business School Multimedia/Video Supplement 622-703, February 2023.
- February 2023 (Revised March 2024)
- Case
Doing Business in Boston, Massachusetts
By: Laura Alfaro, Leonard A. Schlesinger and Zeke Gillman
This case examines the challenges and opportunities of doing business in Boston, Massachusetts while giving a broad history of the city and surrounding area.
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- February 2023
- Module Note
Managing the Geography of Work
Choudhury, Prithwiraj. "Managing the Geography of Work." Harvard Business School Module Note 623-061, February 2023.
- February 2023
- Teaching Note
The Brigham and Women’s Hospital Innovation Hub: Driving Internal Innovation
By: Ariel Dora Stern, Robert S. Huckman and Sarah Mehta
A teaching note to accompany the case entitled “The Brigham and Women’s Hospital Innovation Hub: Driving Internal Innovation” (619-026).
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- February 2023
- Teaching Note
The Trouble with TCE
By: Vincent Pons and Rafael Di Tella
Teaching Note for HBS Case No. 721-031.
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- February 2023 (Revised February 2024)
- Case
Chari: Exploring Fintech in Morocco
By: Karen G. Mills and Ahmed Dahawy
This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco’s unique economy where cash remains a dominant player in the market despite global advancements in digitalization. The case also explores the various cultural and...
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Keywords:
Business Model;
Cultural Entrepreneurship;
Social Entrepreneurship;
Business History;
Business and Government Relations;
Technological Innovation;
Distribution Industry;
Financial Services Industry;
Morocco
Mills, Karen G., and Ahmed Dahawy. "Chari: Exploring Fintech in Morocco." Harvard Business School Case 323-082, February 2023. (Revised February 2024.)
- February 2023
- Teaching Note
Creating a Virtual Internship at Goldman Sachs
Teaching Note for HBS Case No. 621-035.
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