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- All HBS Web
(116,854)
- Faculty Publications (37,398)
- November 2022 (Revised March 2023)
- Supplement
JUUL and the Vaping Revolution: A 2022 Update
By: Michael W. Toffel and Sarah Mehta
This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
- November 2022 (Revised March 2023)
- Supplement
JUUL and the Vaping Revolution: A 2022 Update
By: Michael W. Toffel and Sarah Mehta
This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School Supplement 623-011, November 2022. (Revised March 2023.)
- November 2022
- Course Overview Note
Launching Technology Ventures (LTV)
Bussgang, Jeffrey J. "Launching Technology Ventures (LTV)." Harvard Business School Course Overview Note 823-058, November 2022.
- November 2022
- Teaching Note
Peloton Interactive, Inc: Creating the Immersive Connected-Fitness Category
By: Robert J. Dolan
Teaching Note for HBS Case No. 520-105. View Details
- November 2022
- Case
The Cartwrights’ Next Home: To Rent or To Buy?
By: Emily R. McComb and Sara Fleiss
McComb, Emily R., and Sara Fleiss. "The Cartwrights’ Next Home: To Rent or To Buy?" Harvard Business School Case 223-050, November 2022.
- November 2022
- Case
Wendy Estrella: Scaling Multiple Businesses
By: Jeffrey J. Bussgang and Sarah Mehta
Entrepreneur Wendy Estrella, a self-made, Latina millionaire based in Lawrence, Massachusetts, is attempting to simultaneously scale her law practice as well as her property management and development company. What path should she take for each and can she do it all,... View Details
- November 2022
- Case
Ajax Health: A New Model for Medical Technology Innovation
By: Regina E. Herzlinger and Ben Creo
This case teaches key success factors for both startup and established MedTech firms. It examines how to structure a firm to maximize innovation and financial returns with organizational structures that better align the incentives for the different skill sets... View Details
Keywords: Business Startups; Success; Innovation Strategy; Mergers and Acquisitions; Market Entry and Exit; Financial Strategy; Business Model; Partners and Partnerships; Entrepreneurship; Private Equity; Technology Industry; Medical Devices and Supplies Industry
Herzlinger, Regina E., and Ben Creo. "Ajax Health: A New Model for Medical Technology Innovation." Harvard Business School Case 323-043, November 2022.
- November 2022 (Revised October 2023)
- Teaching Note
Driving Decarbonization at BMW
Teaching note in support of the case "Driving Decarbonization at BMW" (HBS No. 123-008) View Details
Keywords: Decarbonization; Environment; Sustainability; Carbon Accounting; Carbon; Carbon Abatement; Electric Vehicles; Automobiles; Transportation; Environmental Accounting; Accounting; Environmental Management; Environmental Sustainability; Strategy; Technological Innovation; Supply Chain; Business and Stakeholder Relations; Climate Change; Transportation Industry; Auto Industry; Germany; Europe; China; United States
- November 21, 2022
- Article
Now You See Me, Now I'm Gone
By: Boris Groysberg, Derek Haas and Eric Lin
As undervalued performers become more visible, they also gain more options to leave their employers. View Details
Groysberg, Boris, Derek Haas, and Eric Lin. "Now You See Me, Now I'm Gone." MIT Sloan Management Review (website) (November 21, 2022).
- November 2022
- Case
The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details
Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry
Herzlinger, Regina E., and Tiffany Farrell. "The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales." Harvard Business School Case 323-031, November 2022.
- November 2022
- Case
Jon Fortt: The Art of Debate and Effective Communication
By: Francesca Gino, Sarah Livick-Moses and Ruth Page
This stand-alone multimedia case explores the art of communication in the space of negotiation. It follows the career journey of business journalist, media influencer, and co-anchor of CNBC's "Squawk Alley," Jon Fortt. He offers reflections on the race crisis in the... View Details
- November 2022 (Revised June 2023)
- Case
UGG Steps into the Metaverse
By: Shunyuan Zhang, Sharon Joseph, Sunil Gupta and Julia Kelley
In the fall of 2022, boot maker UGG and its parent company, Deckers, were working to position the brand in the nascent but fast growing metaverse. The metaverse, the online realm that individual users could navigate as digital avatars, was becoming more commercialized,... View Details
Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Fashion Industry; Information Technology Industry; United States
Zhang, Shunyuan, Sharon Joseph, Sunil Gupta, and Julia Kelley. "UGG Steps into the Metaverse." Harvard Business School Case 523-013, November 2022. (Revised June 2023.)
- November 2022
- Teaching Note
Executive Decision-Making at Zola
By: Amy C. Edmondson and Michael Roberto
Teaching Note for HBS Case. No. 622-074. View Details
- November 17, 2022
- Article
How to Build a Life: Meetings Are Miserable
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: Meetings Are Miserable." The Atlantic (November 17, 2022).
- November 2022 (Revised December 2023)
- Course Overview Note
The Entrepreneurial Manager: Spring 2024
By: Christina Wallace and Jo Tango
Every Harvard Business School first-year student enrolls in "The Entrepreneurial Manager," a course that focuses on leadership in entrepreneurial settings. This document outlines the course's goals and approach. View Details
Wallace, Christina, and Jo Tango. "The Entrepreneurial Manager: Spring 2024." Harvard Business School Course Overview Note 823-071, November 2022. (Revised December 2023.)
- November 16, 2022
- Article
America Is Pursuing Happiness in All the Wrong Places
By: Arthur C. Brooks
The U.S. is undergoing a crisis of our personal and shared sense of meaning as polarization rises and institutions erode. The solution is as simple as it is difficult: Love one another. View Details
Keywords: Happiness; Civil Society or Community; Family and Family Relationships; Government and Politics; United States
Brooks, Arthur C. "America Is Pursuing Happiness in All the Wrong Places." The Atlantic (November 16, 2022).
- November 2022
- Teaching Note
Backstage at Boston Ballet
By: Ryan Raffaelli and Akshaya Varghese
Teaching Note for HBS Case No. 420-005. View Details
- November 2022 (Revised December 2022)
- Exercise
Choose Your Own Adventure: Your Financial Health (A): Congratulations, HBS Grad! Now, What?
By: Sara Fleiss and Emily R. McComb
Fleiss, Sara, and Emily R. McComb. "Choose Your Own Adventure: Your Financial Health (A): Congratulations, HBS Grad! Now, What?" Harvard Business School Exercise 223-043, November 2022. (Revised December 2022.)