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- Faculty Publications (772)
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- September 2015 (Revised June 2017)
- Case
Futbol Club Barcelona
By: Anita Elberse
In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth...
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Keywords:
Superstar;
Talent;
Talent Development And Retention;
Talent Management;
Marketing;
Strategy;
General Management;
Nonprofit;
Marketing Strategy;
Talent and Talent Management;
Entertainment;
Media;
Competitive Advantage;
Sports;
Sports Industry;
Entertainment and Recreation Industry;
Barcelona
Elberse, Anita. "Futbol Club Barcelona." Harvard Business School Case 516-031, September 2015. (Revised June 2017.)
- 2015
- Report
Growth & Shared Prosperity
By: Karen G. Mills
In June 2015, nearly 75 experienced leaders from across business, government, labor, academia, and media gathered at Harvard Business School to discuss a topic of increasing concern in America: How can our nation continue to remain competitive while also providing a...
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Mills, Karen G. "Growth & Shared Prosperity." Report, U.S. Competitiveness Project, Harvard Business School, Boston, MA, September 2015 (With contributions from Joseph B. Fuller and Jan W. Rivkin.)
- August 2015 (Revised June 2019)
- Case
Shonda Rhimes' ShondaLand
By: Anita Elberse and Henry McGee
In January 2015, superstar television creator Shonda Rhimes, whose production company ShondaLand dominates American television's most competitive and lucrative night with three shows in primetime on network ABC's Thursday night, is plotting the future. One challenge...
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Keywords:
Entertainment;
Television;
Broadcasting;
Creative Industries;
Television Industry;
Product Portfolio Management;
Superstar;
Talent Management;
Television Entertainment;
Media;
Creativity;
Marketing;
Talent and Talent Management;
Personal Development and Career;
Media and Broadcasting Industry;
United States
Elberse, Anita, and Henry McGee. "Shonda Rhimes' ShondaLand." Harvard Business School Case 516-026, August 2015. (Revised June 2019.)
- August 2015 (Revised February 2017)
- Case
Bridj and the Business of Urban Mobility (A): Developing a New Model
By: Rosabeth Moss Kanter and Daniel Fox
Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and...
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Keywords:
Startup;
Startup Management;
Big Data;
Smart Transit;
Stakeholder Engagement;
Stakeholder Management;
Urban Vehicle;
Mobility;
Mass Transit;
Uber;
Government Relations;
Technological Innovation;
Analytics and Data Science;
Entrepreneurship;
Business and Stakeholder Relations;
Transportation;
Business Startups;
Management;
Business and Government Relations;
Transportation Industry;
Boston;
District of Columbia
Kanter, Rosabeth Moss, and Daniel Fox. "Bridj and the Business of Urban Mobility (A): Developing a New Model." Harvard Business School Case 316-025, August 2015. (Revised February 2017.)
- July 2015
- Case
Uncharted Play (A)
By: Shikhar Ghosh and Ali Huberlie
The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is...
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Keywords:
Early Stage;
Female Protagonist;
Value Proposition;
Team Building;
Founders' Agreements;
Start-up;
Entrepreneurship;
Business Model;
Business Startups;
Sports;
United States;
North America;
Nigeria;
Africa
Ghosh, Shikhar, and Ali Huberlie. "Uncharted Play (A)." Harvard Business School Case 816-018, July 2015.
- July 2015 (Revised January 2020)
- Case
Horst Dassler, Adidas, and the Commercialization of Sport
By: Geoffrey Jones, Michael Norris and Sophi Kim
The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous...
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Keywords:
Corruption;
Economic History;
Business History;
Entertainment;
Business;
Strategy;
Media;
Digital Technology;
Blockbuster;
Superstar;
Film;
Television;
Music;
Publishing;
Performing Arts;
Nightlife;
Crime and Corruption;
Entrepreneurship;
Globalization;
History;
Sports;
Apparel and Accessories Industry;
Consumer Products Industry;
Fashion Industry;
Sports Industry;
Germany;
South America;
Europe;
Asia;
North and Central America
Jones, Geoffrey, Michael Norris, and Sophi Kim. "Horst Dassler, Adidas, and the Commercialization of Sport." Harvard Business School Case 316-007, July 2015. (Revised January 2020.)
- 2015
- Working Paper
Social Is the New Financial: How Startups' Social Media Activities Influence Funding Outcomes
By: Andy Wu, Fujie Jin and Lorin Hitt
- June 2015 (Revised October 2016)
- Case
Denver Museum of Nature & Science
By: Jill Avery and Jim Rosenberg
Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide...
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Keywords:
Digital;
Nonprofit;
Arts;
Education;
Marketing;
Marketing Communications;
Marketing Strategy;
Nonprofit Organizations;
Social Media;
Education Industry;
North America;
United States
Avery, Jill, and Jim Rosenberg. "Denver Museum of Nature & Science." Harvard Business School Case 315-081, June 2015. (Revised October 2016.)
- April 2015 (Revised October 2017)
- Teaching Note
Buffett's Bid for Media General's Newspapers
By: Benjamin C. Esty and Annelena Lobb
On May 12, 2012, BH Media Group, a subsidiary of Warren Buffett's Berkshire Hathaway, announced an offer to buy Media General's (MEG) newspaper division for $142 million in cash and provide debt financing to the struggling firm. Reactions from investors and industry...
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Keywords:
Mergers & Acquisitions;
Bankruptcy;
Mergers and Acquisitions;
Valuation;
Capital Structure;
Insolvency and Bankruptcy;
Financial Strategy;
Risk Management;
Executive Compensation;
Cash Flow;
Business Exit or Shutdown;
Media;
Advertising;
Restructuring;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
United States
- April 2015 (Revised June 2020)
- Case
Comcast Corporation (A)
In March 2015, the U.S. television industry received a major wake-up call. HBO, a premium cable channel with over 30 million subscribers, had announced it would begin offering a standalone streaming service. This new service would allow customers to bypass the cable...
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Keywords:
Cable Television;
HBO;
Industry Evolution;
Television Entertainment;
Disruption;
Business Model;
Competitive Strategy;
Media and Broadcasting Industry
Gupta, Sunil, Henry McGee, Felix Oberholzer-Gee, and Margaret L. Rodriguez. "Comcast Corporation (A)." Harvard Business School Case 715-457, April 2015. (Revised June 2020.)
- March 2015
- Case
Clifford Chance: Women at Work
By: Boris Groysberg, Katherine Connolly and Stephanie Marton
It was October 2013, and global law firm Clifford Chance was coming under fire for the second time in less than a year for reputedly failing to provide a supportive work environment for its female associates. A memo entitled "Speaking Effectively" was just issued to...
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Keywords:
Women;
Law;
Fairness;
Employee Relationship Management;
Retention;
Human Capital;
Organizational Culture;
Performance Expectations;
Work-Life Balance;
Public Opinion;
Problems and Challenges;
Legal Services Industry;
United States
Groysberg, Boris, Katherine Connolly, and Stephanie Marton. "Clifford Chance: Women at Work ." Harvard Business School Case 415-038, March 2015.
- February 2015
- Case
TouchTunes and the Connected Digital Jukebox Platform
By: Alan MacCormack and Noah Fisher
The case describes innovation and new product development at TouchTunes, the leader in the Digital Jukebox market. In March 2013, after releasing its innovative "Virtuo" jukebox developed in collaboration with frog design, TouchTunes was at a crossroads. Having...
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- January 2015 (Revised May 2018)
- Case
$19B 4 txt app WhatsApp...omg!
By: David Collis, Ashley Hartman and Aakash Mehta
In February 2014, Facebook announced the acquisition of WhatsApp for $19 billion. WhatsApp, founded in 2009, was a relatively young company that employed only 50 people and earned merely $10 million in revenue in 2013. It was one of many mobile messaging services that...
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Keywords:
WhatsApp;
Facebook;
Mobile Messaging;
Social Network;
Acquisitions;
Value Added;
Strategy Alignment;
Monetization;
Social Platforms;
Technology;
Strategy;
Corporate Strategy;
Acquisition;
Communication Technology;
Social and Collaborative Networks;
Value Creation;
Social Media;
Applications and Software;
Digital Platforms;
Communications Industry;
Information Technology Industry
Collis, David, Ashley Hartman, and Aakash Mehta. "$19B 4 txt app WhatsApp...omg!" Harvard Business School Case 715-441, January 2015. (Revised May 2018.)
- January 2015 (Revised April 2018)
- Case
CJ E&M: Creating a K-Culture in the U.S.
By: Elie Ofek, Sang-Hoon Kim and Michael Norris
Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's...
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Keywords:
Cultural Consumption;
Media Businesses;
International Marketing;
Event Marketing;
Creative Industries;
Cross-cultural Adaptation;
Ethnic Marketing;
South Korea;
Marketing Strategy;
Entertainment;
Global Strategy;
Cross-Cultural and Cross-Border Issues;
Entertainment and Recreation Industry;
United States;
South Korea
Ofek, Elie, Sang-Hoon Kim, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Case 515-015, January 2015. (Revised April 2018.)
- January 2015 (Revised October 2018)
- Case
Nasty Gals Do It Better
By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman
In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old....
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Keywords:
Business Growth;
Brand Management;
Online Retail;
Clothing;
Apparel;
Expansion;
Growth and Development Strategy;
Brands and Branding;
Management;
Marketing Strategy;
Strategic Planning;
Social Media;
E-commerce;
Digital Marketing;
Retail Industry;
Apparel and Accessories Industry;
United States
Collis, David, Diane Chang, Matthew Shaffer, and Ashley Hartman. "Nasty Gals Do It Better." Harvard Business School Case 715-412, January 2015. (Revised October 2018.)
- December 2014
- Supplement
Aspen Skiing Company Video Supplement
Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities...
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Keywords:
Conflict of Interests;
Climate Change;
Supply Chain Management;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Tourism Industry;
Entertainment and Recreation Industry;
Aspen
Toffel, Michael W. "Aspen Skiing Company Video Supplement." Harvard Business School Multimedia/Video Supplement 615-704, December 2014.
- November 2014
- Article
Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web
By: John A. Deighton and Leora Kornfeld
The new marketing order, as played out on media platforms like YouTube, Twitter and Instagram, is so unlike the order it is displacing that it might seem like bedlam, an asylum of sorts for ideas intelligible only to their creators. And yet, surely, something...
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Deighton, John A., and Leora Kornfeld. "Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web." GfK Marketing Intelligence Review 6, no. 2 (November 2014): 28–33.
- October 2014 (Revised November 2016)
- Technical Note
Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)
By: Elie Ofek
This note presents two related measures for assessing the financial value of a customer to the firm. The first is the well-known measure of Customer Lifetime Value, or CLV for short. The second, which has received much less attention, treats the acquisition of a...
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Keywords:
Customer Lifetime Value;
Return On Investment;
Segmentation;
Social Networks;
Customer Relationship Management;
Marketing Strategy;
Investment Return;
Social and Collaborative Networks;
Social Media
Ofek, Elie. "Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)." Harvard Business School Technical Note 515-049, October 2014. (Revised November 2016.)
- October 2014 (Revised December 2016)
- Case
NBCUniversal
By: Anita Elberse
In September 2014, Stephen Burke, chief executive officer at media and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media...
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Keywords:
Business Conglomerates;
Film Entertainment;
Product Marketing;
Media and Broadcasting Industry;
Media and Broadcasting Industry
Elberse, Anita. "NBCUniversal." Harvard Business School Case 515-039, October 2014. (Revised December 2016.)
- September 2014
- Case
Havas: Change Faster
By: Karim R. Lakhani and Michael L. Tushman
As of 2013, Havas was the 6th largest global advertising, digital, and communications group in the world. Headquartered in Paris, France, the group was highly decentralized, with semi-independent agencies in more than 100 countries offering a variety of services. The...
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Keywords:
Advertising Agency;
Open Innovation;
Commercials;
Digital Media;
Digital Transition;
Advertising;
Digital Marketing;
Advertising Campaigns;
Acquisition;
Change Management;
Disruption;
Transformation;
Advertising Industry;
Communications Industry
Lakhani, Karim R., and Michael L. Tushman. "Havas: Change Faster." Harvard Business School Multimedia/Video Case 615-702, September 2014.