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Publications
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(2,652)
- Faculty Publications (678)
- March 1989 (Revised April 1998)
- Case
Marriott Corporation: The Cost of Capital (Abridged)
Gives students the opportunity to explore how a company uses the Capital Asset Pricing Model (CAPM) to compute the cost of capital for each of its divisions. The use of Weighted Average Cost of Capital (WACC) formula and the mechanics of applying it are stressed. View Details
- January 1989
- Background Note
Managing Information Technology: Computer Systems and Components
By: James I. Cash Jr. and Thomas H. Davenport
- January 1989
- Supplement
IBM Corp.: The Full Employment Practice (B)
By: D. Quinn Mills and G. Bruce Friesen
- January 1989 (Revised October 1991)
- Case
Center for Machine Intelligence: Computer Support for Cooperative Work
- August 1988 (Revised January 1992)
- Case
Hewlett-Packard (A): Organizing New Product Sales Channels--1986
By: V. Kasturi Rangan and Joseph G. Finegold
- August 1988 (Revised January 1992)
- Case
Hewlett-Packard (B): Organizing New Product Sales Channels--1987
- August 1988 (Revised April 1998)
- Case
IBM 360: Giant as Entrepreneur
By: Joseph L. Bower
Presents the ingredients that went into a major entrepreneurial shift by IBM--investing $5 billion into a new product line that would obsolete any existing computer product line offered by the competition, or by IBM itself. The economic and technical challenges of this... View Details
- June 1988 (Revised December 1991)
- Case
IBM Computer Conferencing
- December 1987 (Revised January 1988)
- Background Note
Managing Information Technology: Telecommunications and Computer Networks
- July 1987
- Case
Altoona Corp.: Computer Products Division
By: Roger E. Bohn and Robert H. Hayes
A relatively small manufacturer of computer memory disks has achieved a major market position through the use of its statistical quality control (SQC) program. It is now expanding the production of a new line of disks and is encountering problems getting the process... View Details
- June 1987 (Revised August 1988)
- Case
American Bank
By: Robert S. Kaplan
American Bank is developing a new system to compute product costs. The deregulated, more competitive environment for commercial banks has created both problems and opportunities for banking operations. In order to price existing products and assess the desirability of... View Details
- May 1987 (Revised December 1987)
- Supplement
Hewlett-Packard: Manufacturing Productivity Division (A), (B), and (C), Video Viewing Guide
By: Benson P. Shapiro and Lawrence B. Levine
Keywords: Computer Industry
- March 1987
- Background Note
Introduction to Computer and Communications Technology
- March 1987 (Revised May 1992)
- Teaching Note
Computers in Medicine, Teaching Note
- February 1987 (Revised January 1991)
- Teaching Note
Peripheral Products Co.: The ""Gray Market"" for Disk Drives, Teaching Note
Teaching Note for (9-586-124). View Details
Keywords: Computer Industry
- April 1986 (Revised May 1988)
- Case
Sun Microsystems, Inc. (B)
By: Kim B. Clark
Dissects the manufacturing process and procedures of a high-end computer manufacturer. The main issue is how to introduce new products and ramp them up quickly in a competitive environment where time-to-market is crucial. Focuses on engineering change orders--how they... View Details
- April 1986 (Revised June 1986)
- Case
Mexico and the Microcomputers (A)
By: James E. Austin and Dennis J. Encarnation III