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Publications
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(2,652)
- Faculty Publications (678)
- March 1993 (Revised April 1995)
- Case
IBM After-Sales Service
IBM has established a service delivery system to provide service and maintenance parts for its installed base of computers. The case outlines the competitive pressures IBM faces from alternative providers of maintenance services (e.g. other OEMs, third-party... View Details
- December 1992
- Supplement
Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape
By: David B. Yoffie
John Sculley describes his thoughts on Apple's future as well as his retrospective view about what he would have done differently. View Details
- November 1992 (Revised December 1992)
- Case
Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)
By: Robert H. Hayes
The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,... View Details
- September 1992 (Revised January 1994)
- Case
Reshaping Apple Computer's Destiny 1992
By: David B. Yoffie and Johanna M. Hurstak
Examines John Sculley's approach toward transforming Apple Computer. Focuses on Sculley's management style, his creation of a new management team, and his efforts to create a professional management system inside Apple. View Details
- September 1992 (Revised November 1996)
- Case
Royal Automobile Club Rescue Services Division: Transformation Through Technology
By: W. Earl Sasser and Roger H. Hallowell
The Royal Automobile Club uses a new computer and telephone system to improve its service standards and profitability. After the initial impact of changes from technology, the organization faces a need to choose between future technological development or... View Details
- July 1992
- Teaching Note
Sun Microsystems, Inc. (A) TN
By: Kim B. Clark and Steven C. Wheelwright
Teaching Note for (9-686-133). View Details
Keywords: Computer Industry
- June 1992 (Revised November 1995)
- Supplement
Transformation of IBM, The, Supplement
By: David B. Yoffie
Provides an update to the case. View Details
Keywords: Computer Industry
- May 1992 (Revised January 1993)
- Teaching Note
Apple Computer--1992, Teaching Note
By: David B. Yoffie
Teaching Note for (9-792-081). View Details
Keywords: Computer Industry
- April 1992 (Revised August 1994)
- Case
Apple Computer--1992
By: David B. Yoffie
In 1992, Apple received the only profitable standard other than IBM/Microsoft/Intel in the PC industry. The case examines Apple's dilemma of how to retain its profitability as the structure of the industry deteriorates. Apple's CEO poses the critical question: Can... View Details
- March 1992 (Revised June 1992)
- Background Note
Strategic Industry Model: Emergent Technologies
By: Robert J. Dolan
Describes computer model and output from conjoint analysis and perceptual mapping for product line planning. View Details
- March 1992 (Revised May 1992)
- Teaching Note
Skunkworks at Digital Equipment Corp.: The Tale of XCON, Teaching Note
- January 1992 (Revised June 1994)
- Case
IBM: Assistant General Manager of Marketing (A)
- January 1992
- Case
IBM: Assistant General Manager of Marketing (B)
- January 1992 (Revised August 1992)
- Case
Lexon Corp. (A)
By: Lynn S. Paine
A general manager at Lexon Computer Corp. must decide whether interception and surveillance of employees' e-mail is acceptable company practice, and whether to follow the advice of his computer operations manager who wants to fire the person who complained that the... View Details
- January 1992 (Revised August 1992)
- Case
Lexon Corp. (B)
By: Lynn S. Paine
Lexon Corp. lawyers must decide how to respond to two lawsuits challenging the company's interception of electronic mail on privacy grounds. They must also formulate a company policy on e-mail. One suit was filed by an employee dismissed from her job after asking that... View Details
- September 1991 (Revised December 1991)
- Case
Apple Computer (D): Epilogue
By: Michael Beer and Michael J. Gibbs
Brings students up to date on events at Apple Computer as of August 1991. Outlines resolutions of, or attempts to deal with, problems outlined. Illustrates what Apple had done to address problems, shows progress to date, and alludes to further issues to be addressed.... View Details
- July 1991 (Revised September 1995)
- Case
Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances
In January 1988, Colby Chandler, Kodak CEO, created the Corporate Information Systems (CIS) and appointed Katherine Hudson head. She at once became the first head of IT and first woman corporate vice president in the company. Throughout 1989, Hudson inaugurated a... View Details
- June 1991 (Revised April 1993)
- Case
Acer, Inc.
By: Robert H. Hayes
Acer is undergoing two major transitions at the time of this case: from a small, entrepreneurially-run company to a large professionally-run one; and from a largely domestic company to a multinational one. After a decade of phenomenal growth, it is now facing a major... View Details