Course Description

Trust is crucial to the success of any relationship. Building trust into the structure and daily operations of a business translates into increased revenue and profit, productive growth, the satisfaction of stakeholders and shareholders, industry reputation, and overall success. Yet when individuals and organizations are asked to define or measure trust, they often cannot. BTO is an exploration of what trust actually is and how leaders can build, maintain, and recover it within their organizations, teams, and themselves. Students will develop a practical understanding of trust, which they will apply through cases, exercises and simulations.

Details:

• 14, 80-minute in-class sessions, over 7 weeks.
• Diversity in context and industries.
• Guests include founders, executives, and industry experts.

Course Goals:

• Develop a practical understanding of trust at different levels (e.g. institutional, organizational, team, and individual), in different contexts (e.g. banking/investment management, AI/tech, media, climate, health), through US (Boeing, Bud Light) and global examples.
• Develop skills to strategically build trust in organizations and in oneself.
• Provide tools to effectively navigate trust challenges.
• Assess the effectiveness of trust recovery processes.
• Explore methods to effectively measure trust.

Why you should take this course:

• Trust is a cornerstone of successful relationships and organizations.
• Trust is important to everyone, yet few know what it means and how it works.
• Being able to operationalize trust – to turn it from a vague idea into a business and personal asset – is essential for leaders, managers, team members, and individuals.
• Customers, employees, shareholders, and others are increasingly motivated by their perception of an organization — how much they trust it.
• The ability to clearly understand how trust is built, lost, and recovered allows one to effectively build organizations and to navigate relationships and crisis.

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